Offer summary

Qualifications:

5+ years experience in social media, Deep expertise in Meta and TikTok, Strong background in social analytics, Basic iPhone editing skills.

Key responsabilities:

Drive strategy for owned social channels

Oversee community strategy with social manager

Create monthly content calendar aligned with brand goals

Report on performance metrics and KPIs

Job description

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Senior Social Strategist will lead the development and execution of strategy for our owned social channels, focusing on growth, engagement, and achieving key performance goals across multiple platforms. This role is responsible for crafting compelling content strategy and pillars, optimizing posting cadence, and leveraging social trends to enhance brand presence, grow followers, and achieve relevant KPIs. The Senior Social Strategist will be a key player in driving brand visibility, engagement, and community growth, utilizing a strategic approach to social media and a deep understanding of platform dynamics.

Responsibilities:

Drive strategy for owned social channels and engagement to meet annual goals
Identify and optimize ideal cadence to maximize organic performance
Creation of monthly content calendar that ties to evergreen, NPD focus, key brand moments, as well as overall brand goals
Oversee Community strategy in partnership with Manager, Social & Community
Responsible for platform growth and goal setting across key metrics - followers, engagement rate, reach and impressions
Deep knowledge across key social KPI’s and owns weekly, monthly, and quarterly reporting on performance against goals
Identify opportunities for emerging channels
Relationship management with platform reps (Meta, TikTok, etc) and deep understanding of platform dynamics
Brief Design team on engagement-driven asset execution
Work with Content and Design teams on communication and deadlines for monthly Content Creator program
Post or schedule posts to go live in line with the cadence

Requirements:

Strong background in social analytics
Very platform-literate - immersed in functions and new features across platforms
Basic iPhone editing skills
5+ years of experience in various social media platforms including Meta and Tiktok
Deep expertise across platforms particularly Meta and TikTok
Out of the box, creative thinker
High taste level and strong brand understanding
Agile, highly organized individual
Luxury beauty experience a plus
Startup experience a plus

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $100,000 - $115,000. Exact compensation may vary based on job related skills, experience, and location.

*this is a remote position*

Required profile