We believe in the power of growing your own food and reconnecting with nature. That’s why we’re on a simple, but ambitious mission: to teach the world to grow. We’re reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company
About The Company
Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG). In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel. Today, we are a team of over 85 employees and contractors across the world.
EEO STATEMENT
At Epic Gardening, we are committed to cultivating a workplace that reflects the rich diversity of the world we strive to grow in. We believe that gardening connects people of all backgrounds and that our collective differences make us stronger. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to fostering an inclusive environment where everyone can thrive and contribute to growing a more sustainable and connected world. Join us as we teach, learn, and grow together—because at Epic Gardening, every person and every seed counts.
About The Role
We are seeking a highly strategic and creative
Creative Services Director to lead our brand and performance marketing, content creation, and photography initiatives for our consumer ecommerce presence. This role combines strategic planning, brand development, and execution with hands-on involvement in content and photography to deliver impactful campaigns and visuals that resonate with our audience. You will also collaborate across teams to ensure consistency and excellence in all brand touchpoints. You will ideally be based in San Diego or Denver area.
Key Responsibilities
Strategic Planning:
- Develop and implement brand marketing strategies to drive growth, strengthen market position, and achieve business objectives.
- Monitor and analyze market trends, consumer insights, and competitor activities to identify opportunities for differentiation and innovation.
Brand Development
- Oversee brand positioning and messaging, ensuring consistency and coherence across all marketing materials, channels, and campaigns.
- Collaborate with creative teams to develop engaging content, video and visuals that align with the brand’s identity and resonate with target audiences.
Content Strategy
- Develop creative assets for use on our DTC ecommerce websites
- Support the email and SMS (lifecycle) content calendar with the Director of Marketing.
- Prepare detailed content briefs for the Graphic Designer, leveraging AI tools for efficiency.
- Assist in sourcing and commissioning illustrations in collaboration with the Art Department.
- Organize and coordinate the production of creative assets for product launches and campaigns.
Photography
- Train on-site in our internal methodology for consistent product photography.
- Build and maintain a comprehensive image library for our catalog of plants.
- Capture lifestyle photography of plants and hard goods for use across marketing channels.
- Collaborate with the Art Department to license images and graphics as needed.
Cross-Functional Collaboration
- Partner with internal teams, including product, content, and operations, to align brand messaging and marketing efforts.
- Provide guidance to ensure brand consistency and adherence to guidelines across all touchpoints.
Campaign Execution
- Lead the implementation of marketing campaigns, ensuring alignment with strategic objectives and brand guidelines.
- Evaluate campaign performance and provide actionable insights for continuous improvement.
Qualifications
- Experience: 7+ years of experience in brand or performance marketing, creative services, creative project management, or related fields, with proven leadership experience and a high level of hands on, tactical experience.
- Skills: Strong understanding of brand development, content strategy, and photography techniques. Proficiency in analyzing market trends and using data-driven insights to inform strategies.
- Creativity: A keen eye for design, photography, and storytelling, with the ability to guide and inspire creative teams.
- Collaboration: Demonstrated ability to lead cross-functional teams and collaborate across departments.
- Leadership: Exceptional organizational and project management skills, with a track record of delivering results in fast-paced environments.
- Education: Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
OUR INTERVIEW PROCESS
About
Our interview process for this role should take about 3 hours of your time in total. Normally, the process will look something like this:
- A 20-25 min introductory chat with People & Culture to see if we think we’re a mutual fit
- A 30-60 min chat with the hiring manager, Peter Tomassi (VP of Growth), to understand your skills & background as well as understand our current landscape
- A 45 minute panel discussion with key stakeholders you’d be working with on a day-to-day basis
- A 20-25 min values & behavior alignment chat with our Founder & CEO, Kevin Espiritu or our President, Elliott Wilke to discuss what you bring to the role, how you might embody our values, and future vision for Epic Gardening
Compensation & Benefits & Perks
- Base Compensation: This role is an internal level of specialist with base compensation starting at $90,000 depending on location, experience, and industry demands.
- This role is eligible for a team performance bonus at 10%.
- Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It’s not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.
- Benefit highlights include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), accrual based time off (hourly), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.
