Head of Demand

Job Description

About US:

Sears Home Services is a leader in home maintenance, delivering high-quality services to customers across the country. We are a leading national appliance service and parts provider, serving both direct-to-consumer and business-to-business customers across the United States. While we've built a strong foundation through traditional digital channels, we're ready to explore innovative approaches to reach customers more efficiently and effectively.

Job Scope

The Head of Demand is responsible for developing and executing innovative customer acquisition strategies, building partnerships, and creating scalable marketing channels to drive growth while maintaining strong unit economics across both online and offline platforms.

Job Summary

As our Growth Marketing Leader, you'll have the autonomy to reshape our marketing strategy and build new customer acquisition channels from the ground up. You'll work directly with leadership to test, iterate, and scale what works while maintaining healthy unit economics.

• Develop and execute creative customer acquisition strategies beyond traditional paid search, including offline channels and grassroots initiatives
• Build and analyze attribution models to understand true customer acquisition costs across channels
• Create partnerships with property management companies, home warranty providers, and other strategic partners
• Design and implement hyperlocal marketing experiments that can scale nationally
• Build relationships with local communities and identify opportunities for brand activation
• Create guerrilla marketing campaigns that turn our service vans and technicians into powerful local marketing assets
• Design and launch innovative referral programs that turn satisfied customers into brand ambassadors
• Develop content strategies that leverage our technicians' expertise to dominate local search results and social media
• Build micro-influencer networks with property managers, real estate agents, and home improvement professionals
• Create and execute "break glass in case of emergency" marketing programs that can drive immediate demand in underperforming markets
• Design creative ways to leverage our service data to generate PR opportunities and thought leadership
• Launch experimental offline-to-online acquisition funnels using QR codes, SMS, and location-based marketing
• Identify and capitalize on seasonal trends and weather patterns to predict and drive demand
  
  

What We Are Looking For

• Proven track record of driving growth through multiple channels, preferably in a fast-paced startup environment
• Experience successfully launching and scaling new marketing channels beyond traditional paid search
• Strong analytical skills and experience with attribution modeling across online and offline channels
• History of creating successful partnerships and business development initiatives
• Comfort with ambiguity and ability to move quickly from ideation to execution
• Background in local or hyperlocal marketing
• Experience with home services or other service-based businesses
  
  

Your Superpowers

• You're scrappy and resourceful - you've had to make magic happen with limited resources
• You're data-driven but creative - you can balance quantitative decision making with innovative thinking
• You're hands-on - you're willing to roll up your sleeves and execute, not just strategize
• You're experimental - you love testing new ideas and aren't afraid to fail fast
• You're results-oriented - you're focused on driving real business outcomes, not just marketing metrics
  
  

Reports To

Head of Performance Mktg SHS

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Develops and executes creative customer acquisition strategies beyond traditional paid search, including offline channels and grassroots initiatives
• Builds and analyzes attribution models to understand true customer acquisition costs across channels
• Creates partnerships with property management companies, home warranty providers, and other strategic partners
• Designs and implements hyperlocal marketing experiments that can scale nationally
• Builds relationships with local communities and identify opportunities for brand activation
• Creates guerrilla marketing campaigns that turn our service vans and technicians into powerful local marketing assets
• Designs and launches innovative referral programs that turn satisfied customers into brand ambassadors
• Develops content strategies that leverage our technicians' expertise to dominate local search results and social media
• Builds micro-influencer networks with property managers, real estate agents, and home improvement professionals
• Creates and executes "break glass in case of emergency" marketing programs that can drive immediate demand in underperforming markets
• Designs creative ways to leverage our service data to generate PR opportunities and thought leadership
• Launches experimental offline-to-online acquisition funnels using QR codes, SMS, and location-based marketing
• Identifies and capitalizes on seasonal trends and weather patterns to predict and drive demand
  
  

Job Requirements

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older
  
  

Required Skills

• Proven track record of driving growth through multiple channels, preferably in a fast-paced startup environment
• Experience successfully launching and scaling new marketing channels beyond traditional paid search
• Strong analytical skills and experience with attribution modeling across online and offline channels
• History of creating successful partnerships and business development initiatives
• Comfort with ambiguity and ability to move quickly from ideation to execution
• Background in local or hyperlocal marketing
• Experience with home services or other service-based businesses
  
  

Years Experience

5 - 10 Years Experience

Travel Requirements

Moderate (15-30%)

Country

United States

Work-In City

Remote

Work-In State

Remote

Work-In Postal Code

Remote

Business

Sears Home Services - In Home

Job Function

Marketing/Advertising

Employment Category

Regular, Full-time

Compensation Range

NA

Additional Compensation Explanation

N/A

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#Corporate

Company Brand

Sears Home Services

Location City

HOFFMAN ESTATES