Senior Manager, Marketing (Innovation)

Job Title 

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

We are seeking a passionate, data-driven and growth-oriented Senior Marketing Manager to lead our marketing efforts across various channels to promote each university partner in the KUP portfolio and accelerate student enrollments. They will be a key player in autonomously developing and executing innovative marketing campaigns across various channels to drive sustainable growth. They will be responsible for designing and implementing tests, multivariate experiments, and other data-driven approaches to optimize campaign performance. They will also support the launch of new products and develop brand-specific strategic marketing initiatives. This role reports directly to the Executive Director Product Marketing.

Primary/Key Responsibilities

• Growth Strategy: Develop and implement a comprehensive growth marketing strategy focused on acquiring new enrollments.
• Campaign Management: Plan and execute multi-channel marketing campaigns across digital channels to drive customer acquisition, engagement, and retention.
• Target Audience and Segmentation: Identify new traffic sources and target audience segments to deliver on enrollment targets
• Performance Analysis: Continuously monitor and analyze campaign performance, identify key metrics, and generate actionable insights to optimize campaigns.
• Team Leadership: Manage and mentor a direct report, providing guidance, feedback, and opportunities for professional development.
• Collaboration: Work cross-functionally, internally and externally, to develop marketing initiatives and materials to align marketing efforts with overall business objectives.
• Testing and Optimization: Implement testing strategies to optimize campaigns and user experience for improved conversion rates.
• Reporting and Communication: Prepare regular reports on marketing performance, communicate key findings to stakeholders, and provide data-driven recommendations.

Minimum Qualifications

Location

Additional Locations 

Employee Type

Job Functional Area 

Business Unit

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards.  All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible.   And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.