Demand Generation Manager

Our client, a rapidly growing industrial startup, is seeking a growth-oriented Demand Generation Manager to drive scalable marketing efforts. This role is perfect for a marketer with a proven track record of designing and executing successful campaigns that generate demand, acquire leads, increase product adoption, and expand brand awareness. To drive results, you will collaborate closely with internal subject matter experts, product marketing, sales, and marketing operations teams. We encourage you to apply if you are highly motivated and passionate about driving measurable business outcomes through innovative marketing strategies and Account-Based Marketing (ABM) tactics.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST 

Key Responsibilities

• Campaign Development: Lead the strategy, development, and optimization of integrated campaigns focused on key industries and use cases to generate leads for enterprise and commercial sales teams, leveraging ABM strategies to target high-value accounts.

• ABM Execution: Utilize Account-Based Marketing (ABM) tactics that make use of multi-channel outbound approaches, including webinars, email campaigns, and paid media, to engage target accounts and move them through the sales funnel.

• Stakeholder Collaboration: Work across a dynamic ecosystem of internal stakeholders to define, develop, and implement integrated campaign strategies.

• Lead Generation: Create and execute optimized programs to generate leads and drive product adoption at scale across multiple audience segments.

• Multi-Channel Engagement: Utilize the customer buyer’s journey to architect innovative multi-channel engagement programs tailored to diverse audiences.

• Content Development: Orchestrate campaign and content development across a network of contributors and stakeholders, creating promotional content and compelling stories to shift perceptions and acquire new marketable contacts.

• Budget Management: Manage program budgets and maintain accountability for campaign ROI.

• Agency Partnership: Partner with external agencies to support campaign asset creation and execution.

• Performance Analysis: Analyze and report on campaign performance, providing visibility into results, measuring effectiveness, and making strategic recommendations for optimization.

• Communication: Maintain clear, consistent, and frequent communication with stakeholder teams to outline strategies, goals, tactics, and campaign performance.

What Success Looks Like

• Effective Campaigns: Integrated marketing and ABM campaigns that generate a measurable increase in qualified leads and product adoption.

• Stakeholder Satisfaction: Positive feedback from internal stakeholders on collaboration, communication, and campaign execution.

• Optimized Performance: Demonstrated ROI through detailed performance analysis and strategic optimization of marketing campaigns.

• Scalable Growth: Programs and strategies that successfully scale to support growth across audience segments and sales teams.

Qualifications

• Experience:

  • 4+ years of B2B marketing experience, ideally in a SaaS environment.

  • Proven experience with multi-channel marketing strategies, including Account-Based Marketing (ABM) and budget management.

  • Knowledge of core B2B and SaaS metrics; experience working with both commercial and enterprise sales teams is a plus.

  • Proven experience in analyzing and leveraging data to optimize the B2B marketing funnel, focusing on driving high-quality Sales Qualified Leads (SQLs) and improving lead conversion rates through actionable insights and reporting

• Skills:

  • Deep understanding of marketing channels and tactics, including email marketing, ads, events, and how to adapt them to different audiences and goals.

  • Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot) and sales tools (e.g., Salesforce, Outreach).

  • Strong project management and cross-functional collaboration skills.

  • Excellent verbal and written communication skills, capable of explaining complex concepts clearly and concisely.

Preferred Traits

• Highly motivated and results-driven.

• Comfortable working independently or as part of a collaborative team.

• Adaptive, innovative, and passionate about driving measurable business results through marketing strategies.

Opportunity

This is an exciting opportunity to play a key role in scaling the marketing efforts of a leading industrial startup. You will work on impactful campaigns, collaborate with dynamic teams, and leverage ABM and multi-channel strategies to contribute directly to the company’s growth. If you’re a strategic marketer passionate about delivering measurable outcomes, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets