User Acquisition Specialist - Paid Social (Remote)

ABOUT US

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration. 

We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

ABOUT THE ROLE

Due to continuous growth, our Paid Marketing team is excited to welcome a motivated User Acquisition Specialist for Paid Social to help align the Paid Social team with business goals to drive organizational success.

As a User Acquisition Specialist, you’ll play a vital role in creating paid social media acquisition strategies for mobile Apps. Working closely with Paid Social and Product teams, you’ll have the opportunity to make a meaningful impact on both our products and processes.

If you’re passionate about solving complex problems, collaborating across departments, and driving results, this role is perfect for you!

YOUR MISSION

• Create a paid social media acquisition strategy for Mobile Apps:

• Own and develop a social media advertising plan including photo and video content.
• Ensure campaign goals and deadlines are being fulfilled to the highest standard
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin.
• Identify new channels where there is opportunity to grow and expand the brand.
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Asset creation and adaptations for social campaigns ensuring they meet platform specs.
• Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
• Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
• Optimize copy for paid social ads campaigns
• Collaborate with ASO specialists to maximize apps visibility
• Perform periodical competitor analysis
  

Retargeting/Remarketing:

• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns

Reporting:

• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

Requirements

WHAT WILL MAKE YOU STAND OUT FROM THE CROWD

• At least 3 years of experience in Social Media Advertising campaigns
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in Firebase & MMPs
• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

HIRING PROCESS

We aim to make your hiring journey smooth and transparent, with the following steps:

1. Application review & Initial screening – Our team reviews applications and reaches out for an initial conversation if there’s a match.
2. Technical test.
3. First interview – Meet with potential Team Lead and HR.
4. Final interview – A final discussion to ensure Leadtech is the right fit for you.
5. Offer – We’re excited to welcome you to the team!

Throughout this process, our team is here to answer any questions you may have.

Your team

We’re team-first. If you believe in the power of collaboration and that the team’s success is your success, then you’re one of us!

Fun is fundamental. We believe in forming strong bonds in and outside the office. That’s why we have a team-building budget and organize activities to enjoy ourselves.

Positivity wins the day. Bring a positive attitude and communicate openly. Self-awareness and an openness to learn are always a plus.

Benefits

WHY SHOULD YOU JOIN US?

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida del Maresme, 44-46 08918 Badalona) or to the email address protecciondedatos@ Leadtech.com, attaching to your request a document that can validate your identity.