Global Brand Manager (Localisation)

About BingX

• A leading crypto exchange.
• More than 10 million registered users worldwide.
• 750+ spot trading currencies and 400+ futures targets.
• 17,000+ elite traders, with 600 million+ cumulative copy trading orders.
• Top ranking exchange on CoinMarketCap and CoinGecko.
• We aim to build a gateway for the next billion crypto users.

Founded in 2018, BingX is a leading cryptocurrency exchange serving global users. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

As a Global Brand Manager focusing on localisation, you will bridge the gap between global brand strategies and local market execution. The role will ensure the brand’s core values are upheld while resonating with local audiences, driving consistent and impactful brand presence.

Responsibilities

1. Brand Localization Strategy

• Develop and implement brand localization plans to ensure consistent messaging that resonates with local audiences across regions.
• Collaborate with regional teams to adapt brand strategies, campaigns, and content to reflect local cultural nuances and market trends.
• Develop and maintain localisation guidelines and frameworks to streamline processes and ensure consistency across markets.

2. Localised Plans & Campaigns

• Plan and execute campaigns that align with local market dynamics, enhancing brand awareness, user loyalty and brand recognition.
• Oversee and approve localized content to maintain brand integrity, adapt global campaign themes with region-specific content and creativity to maximise impact.

3. Cross-functional Collaboration

• Collaborate with internal and external teams to implement localisation initiatives effectively to ensure high-quality outputs within deadlines.
• Serve as the central point of contact for global marketing initiatives, working closely to align objectives, resources, and timelines.

4. Performance Analysis & Market Insights

• Continuously analyze brand performance and effectiveness across regions to identify improvement areas and capitalize on opportunities
• Regularly gather and analyse user feedback to identify localisation opportunities and refine brand activities.

5. Global-Local Brand Alignment

• Lead efforts to harmonize the global brand with local market needs, fostering a cohesive yet locally resonant brand image.
• Build and maintain strong relationships with regional teams, ensuring alignment in brand positioning, product messaging, and promotional activities.

Requirements

• Minimum of 5 years of experience in brand management, marketing, or localisation, ideally within a global organisation.
• Proven ability to collaborate with cross-functional and regional teams, balancing global strategies with local needs.
• Excellent project management skills with experience handling multiple markets and diverse cultural contexts.
• Data-driven mindset with a proven ability to analyze performance metrics and optimize campaigns for improved results.
• Experience in a fintech, e-commerce, or crypto industry is highly desirable.
• Proficiency in English and Chinese will be highly advantageous

Working at BingX

• Be part of the future of finance technology and achieve meaningful goal
• Great career development in a fast-growing company
• Market competitive salary
• Fully remote / work-from-home
• Follow your local vacation and other benefits
• Professional development
• Join an international and diversified team