Linkedin Marketer (Outreach specialist)

This is a remote position.

Job Description

We’re seeking a skilled LinkedIn Marketer/Outreach Specialist to play a pivotal role in our client’s digital marketing strategy. In this exciting position, you’ll have the opportunity to manage and grow a professional LinkedIn presence, engaging with industry influencers and identifying potential leads for cutting-edge online products and services. This role offers a unique blend of creative content management, strategic networking, and data-driven lead generation. You’ll be at the forefront of leveraging LinkedIn’s powerful tools to build meaningful connections, increase brand visibility, and drive business growth. If you’re passionate about social media marketing, have a keen eye for engaging content, and thrive in a dynamic, results-oriented environment, this role offers you the chance to make a significant impact on a growing business.

Responsibilities

• Craft and implement engaging content strategies for LinkedIn, ensuring consistent brand voice and messaging
  
• Manage and respond to comments on LinkedIn posts 3-4 days per week, fostering community engagement and brand loyalty
  
• Develop and execute strategies to increase post engagement, including acknowledging and thanking users who share our content
  
• Engage proactively with LinkedIn influencers by liking and commenting on their posts up to 5 days per week, building valuable industry connections
  
• Utilize LinkedIn Sales Navigator to research and identify potential markets and individuals for lead generation
  
• Create and manage posts in relevant LinkedIn groups to increase visibility and thought leadership
  
• Conduct initial lead generation research to support sales efforts and business growth
  
• Track, analyze, and report on LinkedIn engagement metrics and lead generation activities, providing insights for strategy refinement
  
• Collaborate closely with the business owner to align LinkedIn strategy with overall business objectives and growth targets
  

Requirements

• Proven experience in managing professional LinkedIn accounts, with a strong understanding of the platform’s best practices and algorithm
  
• Excellent written and verbal communication skills, with the ability to craft compelling, professional social media content
  
• Demonstrated expertise in using LinkedIn Sales Navigator for lead research and market identification
  
• Strong analytical skills with the ability to interpret social media metrics and translate them into actionable insights
  
• Self-motivated with excellent time management skills and the ability to work independently in a remote setting
  
• Familiarity with B2B marketing principles and social selling techniques
  
• Creative problem-solving skills and the ability to adapt strategies based on performance data
  
• Keen attention to detail and the capacity to manage multiple tasks efficiently
  
• Passion for staying updated on the latest trends in LinkedIn marketing and social media best practices
  
• Experience in professional services or executive solutions industry is a plus
  

Requirements