Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!
Join our dynamic team as a Consumer Marketing Specialist, where you'll play a pivotal role in shaping the future of independent pharmacy! In this exciting position, you will execute the innovative Good Neighbor Pharmacy consumer marketing strategy, focusing on enhancing patient-facing marketing channels and materials. Your efforts will not only drive awareness for independent pharmacies but also foster brand loyalty among our valued customers. If you're passionate about making a difference in the community and thrive in a collaborative environment, this is the perfect opportunity for you!
Marketing Strategy: Collaborate with the marketing team to implement comprehensive marketing strategies that resonate with patients and promote the Good Neighbor Pharmacy brand.
Content Management: Coordinate marketing content for various patient-facing channels, including social media, email marketing, website, and in-store promotions. Organize file management and content uploads to various marketing channels.
Content Audits: Manage and execute content audits on website, social media management platform and marketing asset library and organize agency content.
Campaign Reporting: Coordinate and centralize content and campaign reporting and contribute to pulling data for quarterly internal business reviews.
Customer Support: Foster relationships with Good Neighbor Pharmacy members by managing and responding to customer inquiries and assisting with troubleshooting on marketing platforms.
Project Management and Operations: Track deadlines, deliverables and status of cross-functional campaigns, projects and initiatives. Support marketing operations with day-to-day marketing program maintenance.
Market Research: Conduct market research to identify patient needs, preferences, and trends. Utilize insights to support and inform marketing strategies and enhance the patient experience.
Collaboration: Work closely with cross-functional teams, field marketing, operations, and pharmacy staff, to ensure alignment of marketing efforts with business objectives and franchise goals.
Brand Management: Uphold and promote the Good Neighbor Pharmacy brand standards across all marketing channels, ensuring consistency and quality in messaging and design.
Performance Analysis: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives. Use data-driven insights to recommend improvements and optimize future campaigns.
Performs other duties as assigned.
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in B2B or B2C marketing, preferably within the pharmaceutical/healthcare or retail industry. Franchise or multi-location marketing is preferred.
Strong understanding of patient-centric marketing channels and strategies.
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics tools.
Strong communications and organizational skills.
Strong analytical skills and understanding of marketing data, with experience in interpreting data and creating presentation decks.
Ability to work collaboratively in a fast-paced environment and manage multiple projects and deadlines simultaneously.
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.
The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.
Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned
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