Job Summary
JOB DESCRIPTION
Come collaborate with us in creating the digital experience for the most iconic gaming resorts in Las Vegas and around the world! Experienced by millions of guests each year, the Caesars Entertainment Digital Products team cultivates customer experiences that fuel the imaginations of our guests on the Strip in Las Vegas and across the globe. Our iconic global brands include Caesars Palace, The Flamingo, The Row, Horseshoe, Harrah’s, Paris, Nobu Hotel, and more.
Based in Las Vegas or remote, as a MarTech Implementation Senior Architect, you will be at the forefront of our commitment to delivering exceptional customer experiences across digital channels including caesars.com, the Caesars Rewards app, and all digital hospitality products. In this role, you will be responsible for implementing and managing Adobe Analytics and Adobe Target implementations, or similar solutions in the future, across Caesars.com and the Caesars Rewards app, both integral parts of our digital ecosystem. With your deep expertise in data collection strategy, strong attention to detail, and your passion for data-driven decision-making, you will help optimize our digital platforms to improve the user experience and drive business growth.
The ideal candidate will have a proven track record and deep passion for the development of amazing guest-facing experiences and the associated data capture needed to report and improve on those experiences.
Key Responsibilities
Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events
Collaborate with product, marketing, and development teams to translate business goals into actionable tracking and reporting requirements
Design and implement custom tags, variables, and events using Adobe Tags and Adobe Experience Platform, ensuring seamless integration with other systems and media pixels and/or tags
Write stories and acceptance criteria for product teams to deliver
Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase
Troubleshoot and resolve any data collection or reporting issues in all platforms, ensuring the integrity of data across all digital touchpoints
Work closely with cross-functional teams to identify opportunities for further optimization and advanced analytics techniques
Lead strategies for adoption and use of collected data within other internal database driven teams, our CDP (Hightouch), and other integration opportunities
Write and update data dictionary documentation
Stay up to date with the latest Adobe Analytics features, industry trends, and emerging technologies, sharing your knowledge and helping implement new tools or processes to improve performance
Partner with QA Lead dedicated to the MarTech Implementation team to test, document and accept work completed by partner teams
Qualifications
Bachelor’s degree or comparable work history in the field is required. A Master’s degree is a plus
Minimum of 7 years of experience in digital marketing, merchandising, ecommerce, communication planning, or related roles centered around data
Proven track-record of developing and implementing a digital analytics implementation and ability to gather requirements and work with product teams for development
Ability to manage multiple projects simultaneously in a fast-paced environment
Excellent communication skills, with the ability to translate complex analytics concepts into actionable business insights for non-technical stakeholders
Strong attention to detail, ensuring data accuracy and integrity across all digital properties
Travel for quarterly planning session is expected
A proactive problem-solver with a passion for continuous improvement and innovation in the analytics space
Knowledge of the gaming, entertainment, and hospitality industries is a plus
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
