About The Position
We are seeking an accomplished Vice President of Marketing to lead the development of a high-performing marketing organization that drives growth for Velosio. As a vital member of our executive leadership team, reporting to our CRO, you will be responsible for formulating and executing innovative marketing strategies that enhance our brand presence, drive customer acquisition and retention, and support the company's long-term objectives.
The ideal candidate will demonstrate a strong blend of strategic vision and hands-on execution. You will be a data-driven marketer with a creative mindset, skilled in influencing and collaborating across departments to achieve impactful results. A deep understanding of B2B marketing dynamics, particularly within the technology sector, will be critical for your success in this role.
Your Day Might Look Like
- Value Proposition Development: Craft and articulate compelling value propositions that provide a competitive advantage for both new and existing products, while expanding utilization within the current client base.
- Marketing Strategy Execution: Develop and implement comprehensive marketing plans, outlining the necessary support and resources to achieve defined objectives.
- Sales and Marketing Alignment: Collaborate with the Head of Sales to create a cohesive sales and marketing roadmap that optimizes lead generation and enhances engagement throughout the sales cycle.
- Lead Qualification and Management: Establish and oversee a robust marketing funnel, ensuring that leads entering the sales pipeline are effectively qualified.
- Multi-Channel Acquisition Strategies: Design and execute innovative multi-channel acquisition campaigns, working closely with product, sales, and technical teams to ensure alignment and effectiveness.
- Data Analysis and Insights: Analyze internal sales and marketing data to inform strategic decisions, providing actionable recommendations to executive leadership.
- Performance Tracking and Reporting: Implement ongoing tracking, measurement, and analysis of key performance indicators (KPIs) and return on investment (ROI) for marketing initiatives, delivering insights that drive strategic communication and brand initiatives.
- Operational Excellence: Demonstrate the ability to translate high-level marketing strategies into actionable operational plans, having successfully developed and executed strategic marketing roadmaps in previous roles.
- Demand Generation Expertise: Utilize expertise in volume demand generation to monitor lead funnel performance and conduct ongoing analysis for optimization.
- Data-Driven Approach: Leverage a data-driven mindset and ROI-focused strategies to adapt marketing efforts based on insights, ensuring continuous improvement and momentum.
- Strategic Resource Allocation: Exhibit strong strategic acumen in the allocation of marketing investments and resources to maximize outcomes while maintaining hands-on oversight for successful execution.
- Revenue Growth: Maintain a proven track record of generating revenue and demand through effective marketing activities and campaigns.
- Digital Marketing Leadership: Influence and lead initiatives across multiple digital marketing channels, including email, social media, partner marketing, SEO, and remarketing, in alignment with the company strategy.
- Partnership Development: Foster strategic partnerships that enhance market presence and drive business growth.
- Team Building and Leadership: Build and lead a high-performing marketing team, demonstrating well-developed people management skills and a commitment to fostering a collaborative and success-driven work environment.
This Ideal Candidate Must Have Experience At a High-growth B2B Software Professional Services Company, Preference Will Be Given To Those With Experience As a Microsoft Partner, And Has Experience And Expertise Leading All Areas Marketing, Including But Not Limited To
- Marketing Strategy
- Go-To-Market Strategy
- Product Marketing
- Demand Generation
- Business Development
- Content Marketing
- Digital Marketing
- Branding
- Public Relations
- Influencer Relations
- Marketing Operations and Analytics
- Event Management
- Sales & Field Enablement
- ISV Partners & Sales Alliances: Recruitment, Education, and Programs
What You'll Bring
- Experience: 5+ years of experience in a senior marketing leadership role within a high-growth B2B software or professional services organization. Previous experience in a VP or CMO capacity is preferred.
- Proven Success: A strong track record of driving demand generation and achieving double-digit year-over-year growth in previous roles.
- Strategic Acumen: Ability to translate business goals into actionable marketing strategies with a focus on measurable outcomes.
- Technical Proficiency: Deep knowledge of modern marketing technologies and analytics tools, including CRM and MarTech solutions.
- People Management: Exceptional people management skills with experience building and leading high-performing teams in fast-paced environments.
- Financial Literacy: Strong financial acumen and experience managing marketing budgets, ensuring that marketing spend is strategically allocated to trackable programs.
- Education: An advanced degree in Marketing, Business Administration, or a related field (MBA preferred).
Who We Are
At Velosio, we focus on what matters most -
our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.
We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.
Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.
Some Reasons You Might Like Working With Us
At Velosio,
YOU MATTER.
Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded
Best Company Culture and
Best Company for Women by Comparably in 2023, 2022 and 2021, in addition to
Best Company for Career Growth,
Best Perks & Benefits, and
Best Leadership Team by Comparably in 2022 and 2023!
About
Access the following link to see why
100% of current Velosio team members feel their company is invested in their career growth,
99% of current Velosio employees feel their manager cares about them as a person, and
99% of current Velosio team members look forward to interacting with their coworkers every day:
https://www.comparably.com/companies/velosio
At Velosio,
YOUR WELLNESS MATTERS.
Benefits
We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:
- 3 Medical Insurance options with a company contribution to HSA
- 3 Dental Insurance options including adult orthodontics
- 3 Vision Insurance options
- Unlimited PTO!
- Remote working environment
- 401k Match 50% of the first 6%
- StayWell Program - a cash reimbursement up to $600 a year toward Wellness
- Quarterly Incentive Program
