Marketing Specialist

This is a remote position.

**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***

JOB TITLE: Email & Social Media Marketing Assistant (WFH/Remote)

OFFER RATE: PHP 200 per hour (fixed)

Working Hours: TBD (usually US hrs | Night shift)
Start Date: TBD

We are seeking a creative and skilled email marketer to join our marketing team.

As an email marketer, you will develop, implement, and optimize email marketing strategies for our company to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers and timely follow up. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.

The ideal candidate will possess a passion for email marketing, a keen eye for detail and a strong understanding of the international education market and consumer behavior. 

OBJECTIVES OF THIS ROLE:

• Working with the marketing team to develop and execute strategic email and social media marketing plans and strategies.
  

• Identifying target segments, defining campaign goals, and determining optimal frequency and timing of posting social media and sending emails.
  

• Ensuring the accuracy of the email database, maintaining opt-in practices, and complying with data protection regulations.
  

• Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing and social media marketing efforts with broader marketing initiatives.
  

YOUR TASKS:

• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
  

• Create engaging and compelling email and social content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
  

• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
  

• Design visually appealing email and social media templates that are responsive across devices and browsers.
  

• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
  

• Building and executing social media strategies, generating, and publishing daily content, optimizing company pages on various platforms, moderating user-generated content and analyzing social data.
  

• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. 
  

REQUIRED SKILLS & QUALIFICATIONS:

• 2+ years of experience as an email and social media marketer or in a digital marketing role.
  

• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
  

• Proficiency in email marketing, CRM systems, social media scheduling, and other marketing automation tools.
  

• Proficiency in data analysis and reporting using tools such as Google Analytics
  

• Possess expertise in social media marketing, strong consulting and communication skills, and knowledge of web design and online marketing. 
  

• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
  

• Creative thinking and the ability to develop engaging email and social media content
  

• Strong attention to detail and organizational skills.
  

• Ability to work effectively in a fast-paced and deadline-driven environment.
  

PREFERRED SKILLS & QUALIFICATIONS:

• Outstanding copywriting and editing skills to craft engaging email content
  

• Familiarity with CRM integration systems and customer segmentation
  

• Understanding of email deliverability and reputation management.
  

• Knowledge of email personalization and dynamic content strategies.
  

• Relevant certification in social media and email marketing or related fields.