Director of Product and Content Marketing

Agent IQ is revolutionizing digital customer engagement for banks, helping financial institutions build deeper, more personal relationships with account holders through AI-powered solutions. We are looking for a Director of Product and Content Marketing to join our team and drive a cohesive strategy that combines compelling content creation with effective product marketing. This senior role is ideal for a marketing professional with at least 10 years of experience in crafting strategies and executing initiatives that enhance product visibility and engagement. This is a remote position and can work anywhere in the US.

Key Responsibilities

• Product Marketing Leadership:
   
  • Develop and own the go-to-market strategy for Agent IQ’s product offerings, including messaging, positioning, and competitive differentiation
  • Partner with product management and sales to craft value-driven messaging that resonates with our target audience of financial institutions
  • Enable the sales team with effective materials, including pitch decks, battle cards, and client partner case studies, to drive product adoption and retention
  • Analyze market trends, client partner feedback, and competitive insights to refine product positioning and inform product development
     
• Content Strategy & Execution:
   
  • Design and execute a content strategy that supports product marketing goals and drives brand awareness, thought leadership, and lead generation
  • Create high-quality, engaging content across formats, including blogs, articles, webinars, case studies, and email & social campaigns
  • Ensure all content aligns with our product’s value proposition and addresses key challenges faced by our target audience
     
• Integrated Campaign Development:
   
  • Plan and implement integrated campaigns that combine product marketing insights with engaging content to drive customer engagement and product interest
  • Collaborate with the marketing team to distribute content effectively across channels and optimize campaign performance
     
• Performance Measurement & Optimization:
   
  • Track and analyze the effectiveness of marketing initiatives, including product adoption metrics, content engagement, and lead conversion rates
  • Use insights to continuously refine marketing strategies and deliver measurable results

Required Qualifications

• Experience:
   
  • At least 10 years in product marketing, content marketing, or a combined role, with a strong focus on strategy and execution
  • Proven ability to develop and execute go-to-market strategies for B2B SaaS products, preferably in the fintech or financial services industry
     
• Skills:
   
  • Exceptional ability to translate technical product details into clear, compelling messaging for various audiences - copywriting skills is a big plus
  • Strong content creation skills across various media types
  • Proficiency with the following marketing tools: HubSpot, Google Analytics, Zoominfo
     
• Knowledge:
   
  • Deep understanding of the financial services industry and digital customer engagement challenges
  • Familiarity with AI-driven technologies and their applications in banking is a plus