Senior Digital Marketing Officer, 12-month contract

Job brief

Join a leading insurance provider in Asia as a Senior Digital Marketing Officer, where you'll play a pivotal role in driving customer engagement through effective digital marketing campaigns. With a collaborative and dynamic team, you'll work to optimize digital marketing efforts and enhance customer retention. This is a 12-month contract opportunity with the potential for future growth.

Responsibilities

• Plan and execute digital engagement and retention campaigns, focusing on customer behavior and lead management.
• Analyze customer data to optimize campaign effectiveness, leveraging testing and performance analysis.
• Coordinate the development of marketing materials and ensure alignment with overall marketing objectives.
• Manage digital platforms and marketing automation tools, ensuring campaigns run smoothly and efficiently.
• Utilize tools like Google Analytics and Tableau to track campaign performance and refine strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in CRM, campaign management, and digital marketing.
• Proficiency in marketing automation tools, particularly Salesforce Marketing Cloud.
• Strong analytical skills with experience using tools like Google Analytics and Tableau.
• Independent, proactive, and detail-oriented with a focus on results-driven marketing.

Benefits & Perks

• Competitive salary package.
• 1-month gratuity bonus upon successful completion of the contract.
• Opportunity to work with a dynamic, innovative team in the insurance industry.
• Exposure to cutting-edge marketing tools and platforms for professional development.
• Take your digital marketing career to the next level by joining a fast-paced and exciting industry. Apply now for this fantastic opportunity!