Data Analyst

Job brief

Join a leading advertising and marketing company specializing in data-driven advertising strategies and in-depth market analysis. We are dedicated to helping brands enhance their market competitiveness and improve advertising performance. As a Data Analyst, you will play a key role in driving innovation and optimizing campaign effectiveness in the digital advertising space.

Responsibilities

• Data Collection and Analysis: Gather, organize, and analyze data from advertising platforms such as Google Ads, Facebook Ads, and Instagram to support decision-making.
• Performance Evaluation: Perform data mining to evaluate advertising campaign performance, offer optimization recommendations, and improve ROI.
• Reporting: Develop and maintain performance reports and analysis models, providing regular insights and updates to the team and clients.
• Collaboration: Work closely with the advertising team to provide data-driven insights, optimize strategies, and enhance campaign effectiveness.
• Market Research: Conduct market trend and competitor analysis to identify opportunities and improve advertising strategies.
• Budget Optimization: Manage and optimize advertising budgets using data tracking to maximize campaign effectiveness.
• Business Insights: Identify potential business opportunities and challenges during data analysis, providing actionable recommendations to management.

Requirements

• Education: Bachelors degree or higher in Statistics, Mathematics, Computer Science, Marketing, or a related field.
• Experience: At least 1 year of experience in data analysis, preferably in internet advertising, digital marketing, or the advertising industry.

Technical Skills:

• Proficiency in Excel, Google Analytics, and Google Data Studio.
• Experience with SQL, Python, or R is a plus.

Soft Skills:

• Strong logical thinking and data analysis skills to extract actionable insights.
• Excellent communication skills for presenting analysis results and recommendations to teams and clients.
• Team-oriented with the ability to work collaboratively and handle high-pressure situations effectively.
• Language Skills: Proficiency in English for handling English-language data reports and communicating with international clients.

Benefits & Perks

• Competitive salary: HKD 26,000 - 38,000 per month, based on experience and qualifications.
• Performance-based bonuses.
• Comprehensive training programs and career development opportunities.
• Dynamic work environment with a focus on career growth and work-life balance.
• Flexible working hours and remote work options.
• Prioritized health and well-being with a range of employee benefits.