Brand Ambassador, APAC

This is a remote position with an ideal base location in Sydney, Australia. The position will support Heaven Hill's Australia and Asia Pacific Markets.

What the Role Is 

Heaven Hill Brand Ambassador – APAC must be a whiskey and cocktail specialist, who embodies and advocates American Whiskey culture, and drives exposure and sales of Key Brands. The Ambassador will provide support to Heaven Hill’s international partners’ sales & marketing teams with trainings, cocktail development and initiatives to help drive sales in the on and off premise. The successful candidate will educate and engage the trade community with Heaven Hill brands, and provide support to events, fairs and tastings organized in collaboration with our importers or other local partners. Position will be based in Australia, with this market as the main development target, but 50% of the time will be dedicated to international markets across APAC region.

How You Will Spend Your Time?

• Be an agent of growth for key Heaven Hill Brands in Australian and great APAC market 
• Develop local and regional Brand Building strategies together with Heaven Hill and Importer teams
• Work with, and support, the APAC team to drive key brands growth in key markets of the region 
• Provide industry insights: history and evolution of American Whiskeys (production practices, laws and standards), trends, competition
• Conduct Heaven Hill brand trainings: history, portfolio, uniqueness
• Create and facility online brand education
• Key and target accounts staff education & training: on & off premise
• Conduct trade visits to help drive physical availability
• Seek out new on-trade business opportunities, generate leads, and open new distribution points for sales team thus driving rate of sale 
• Organize and manage trade and consumer fair and events
• Organize and participate in Bar Takeovers / Guest Shifts
• Create and conduct advocacy & brand awareness trainings
• Increase brand awareness through use of social media relevant to the accounts and identify events and opportunities to drive sales Provide clear activity reports completed with market analysis and new opportunities
• Handle ad hoc task and projects that support business development in the region

Who You Are…

• Minimum 5 years of Brand Ambassador or similar experience, with proven experience and established relationships in the On-Trade, preferably with premium/luxury products
• Premium brand exposure, ideally from leading drinks brands or key On-trade venue with sales and marketing experience.
• Sales and product presentation skills
• Experience in mixology, bar management and organizing events 
• Strong relationship building, networking and communication skills.
• Developed public speaking and presentation skills
• Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint 
• Clear and concise written reporting capability
• Excellent time management and organizational skills
• Social media acumen/ understanding of digital communication
• Will involve evenings and some weekend work due to nature of the industry
• Will require national and international travel, up to 50% of the time
• Proficiency in a second language preferable

Physical Requirements

While performing duties of job, employee is occasionally required to stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms. Employee must occasionally lift and/or move up to 40 pounds. 

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status or any other legally protected characteristic.