Job Overview
The Business Development and Sales Support Specialist will play a key role in driving lead generation, outreach, and pipeline management to identify and secure new speaking opportunities for Ford Saeks. This position involves market research, prospecting, CRM management, and targeted outreach to decision-makers while supporting the overall sales process through meticulous preparation and reporting.
Job Description
- Lead Generation and
Prospecting:
o Conduct in-depth market
research to identify conferences, industry trends, and untapped sectors for
potential speaking opportunities across associations, franchises, corporations,
and local businesses.
o Leverage tools such as Zoho
CRM, LinkedIn Sales Navigator, and Seamless.AI to build targeted lists of
decision-makers and event planners.
o Scrape and compile data
to create detailed and accurate prospect lists using digital tools and
platforms.
o Align prospecting
efforts with Ford Saeks’ speaking topics, expertise, and overall business
objectives.
- Outreach and
Communication:
o Craft and execute
targeted email campaigns to engage prospects and schedule follow-up calls.
o Initiate outreach via
email, LinkedIn, and other platforms to build relationships, create
opportunities, and secure meetings for Ford Saeks using provided scripts and
assets.
o Schedule and coordinate
calls or meetings between qualified leads and the internal team.
o Transcribe, summarize,
and set up tasks in Zoho CRM after sales meetings to ensure no
opportunities are missed.
- Pipeline and CRM
Management:
o Prepare detailed
pre-meeting briefing documents, including summaries of prospects’ businesses,
past events, challenges, and alignment opportunities.
o Provide pre-meeting
checklists to ensure Ford Saeks is fully prepared with relevant insights and
tailored value propositions.
o Maintain accurate and
up-to-date records of all prospecting activities in Zoho CRM.
o Develop and utilize
templated follow-up sequences for common scenarios such as pricing inquiries or
next steps after exploratory calls.
o Track and manage the
sales pipeline to ensure consistent follow-ups and monitor conversion progress.
o Regularly update the
internal team on lead activity, ensuring timely and strategic engagement.
o Provide feedback on
lead quality and recommend strategies to improve prospecting efforts.
- Content and Marketing
Support:
o Collaborate with the
marketing team to leverage Ford Saeks’ articles, blog posts, and thoughts
leadership materials for outreach campaigns.
o Implement article
marketing strategies to share content with targeted audiences, driving
increased brand awareness and engagement.
- Performance Tracking
and Reporting:
o Meet or exceed monthly
quotas for lead generation, call scheduling, and engagement metrics.
o Analyze outreach
performance and prepare regular reports on sales activities, prospects
engagement, and campaign outcomes.
o Provide insights and
recommendations to optimize sales strategies and outreach campaigns.
