Senior Product Marketing Manager

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people.

 Virta is looking for a Senior Product Marketing Manager to lead go-to-market efforts across our commercial business. At Virta, the B2B Product Marketing team drives key company “go/no-go” decisions (e.g., around new product launches) and unlocks new growth vectors for Virta through positioning, pricing, value-stories, partnership models, pitch materials, and more. Product marketers get their “hands dirty,” sitting alongside our field-facing teams to ensure we maximize growth in a highly competitive and dynamic healthcare market. This role will require a seasoned product marketer who thrives on storytelling, can seamlessly translate our product innovations into compelling narratives, and is excited for the opportunity to lead cross-functional initiatives tied to revenue and B2B growth. 

Responsibilities

• Market Strategy & Research: Lead upstream marketing activities, including market research and competitive analysis, to refine our positioning and go-to-market strategies.

• Messaging & Positioning: Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials.

• Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout.

• Revenue Enablement: Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention. 

• Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results. 

• Cross-functional Leadership: Serve as the bridge between product, sales, customer success, and other teams, ensuring alignment and collaboration in go-to-market (GTM) initiatives.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Immerse yourself in Virta’s products, services, and go-to-market strategy

• Build relationships with key internal partners including sales, customer success, marketing, product, clinical, product operations and more

• Learn while doing by creating new sales facing GTM materials

• Start supporting a few key B2B growth initiatives such as product launch upsells and growing new B2B channels

Must-Haves

• 8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C markets

• Management consulting background welcome

• Proven expertise in go-to-market strategies, product positioning, and messaging

• Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions

• Excellent storytelling and communication skills with a strategic mindset focused on long-term growth

• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics

• Experience supporting sales enablement and creating effective go-to-market collateral

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

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As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

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Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $144,000 - $180,000.  Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

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