Sr. Manager, Strategic Accounts

Okta is seeking a talented and results-driven Sr. Manager, Strategic Accounts to join our AMER Demand Generation organization. In this role, you will lead high-impact marketing strategies targeting our most critical accounts, while managing a team of skilled marketing professionals. You will collaborate closely with sales leadership and cross-functional teams to create and execute personalized campaigns that align with business objectives and drive measurable outcomes, including sales pipeline and ARR.

Your expertise in strategic planning, campaign execution, and team mentorship will be pivotal in shaping the success of this high-performing team and achieving business goals. The perfect hire is a collaborative sales-oriented marketer with strategic depth and creative thinking who will:

Job Duties and Responsibilities:

• Manage and lead the team of Strategic Marketing Managers across the US
• Act as a subject matter expert to collaborate with Regional VP, Area Sales Directors and Account Executives to create a regional Account-Based Marketing strategy with the objective to generate leads for our strategic accounts, engage existing opportunities and accelerate pipeline growth and close rates
• Competent in all areas of marketing including strategy, planning, thought leadership, content creation and demand generation campaigns.
• Oversees customized 1:1, 1:few marketing campaigns for our strategic accounts, utilizing the complete toolbox of a modern marketer, with digital and offline channels
• Align with Sales Executives and account team to measure accounts engaged and apply varied programs to increase marketing engagement across the region
• Work with the team to manage the budget and create quarterly regional marketing plans, programs and campaigns to meet the business goals of each sub-region and the East region overall.
• Track, measure, and report on all ABM activity based on Account’s KPIs and successes.
• Communicate feedback from the field back into the GTM and product marketing teams to ensure the field has the tools and messaging they need to sell effectively
• Utilize data analytics to identify trends, optimize campaigns, account insights, report on key performance indicators (KPIs), and inform data-driven decisions
• Drive team to communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the Strategic Sales team
• Collaborate with the broader team (Global Campaigns, Regional, Partner, Product & Customer Marketing) to build and execute an integrated marketing plan
• Assess challenges of the field and create solutions to address those challenges
• Ensure all of your vendor, campaigns, and program documentation is up to date - SFDC, Asana Budget, Campaigns Briefs, PO’s, Procurement
• Travel up to 20%

Minimum REQUIRED Knowledge, Skills, and Abilities:

• Minimum of 10 years Field Marketing/Sales Support experience
• Minimum of 3-5 years Account-Based Marketing experience and experience managing a regional or field marketing team.
• Experience with complex B2B strategic sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
• Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement/follow-up
• Strong analytical skills and a passion for enabling sales teams
• Strong working knowledge of Salesforce, 6Sense, and Tableau
• Knowledge of industry trends related to demand generation, buying intent, and multi-channel marketing
• Enthusiasm for challenges and strong work ethic
• Budget management skills
• Strong verbal and written communication skills
• Bachelor’s degree in Marketing, or equivalent area of study