Associate Director, Marketing DX
Location: Remote
Lucent Diagnostics, a commercial brand of Quanterix, was created in 2023 to deliver revolutionary tools that aid in the earlier detection of cognitive disease. Powered by the ultra-sensitive Simoa® technology, Lucent Diagnostics bridges the gap between research and clinical use by offering products and services designed specifically to meet the separate needs of institutions and healthcare providers. With more than a decade of proven success within the neurology research space, supported by thousands of publications and partnerships, Quanterix aims to directly impact the landscape of cognitive disease through its commercial brand, Lucent Diagnostics.
Role Summary
We are seeking a highly motivated and experienced Associate Director of Marketing to work with the VP, Marketing on the commercialization efforts for our innovative diagnostic testing service providing support for marketing activities including lead generation, market positioning, digital and event marketing and sponsorship programs. This role will play a pivotal part in bringing new diagnostic tests to market and driving adoption. The ideal candidate has a proven track record in marketing within the diagnostics industry, experience supporting reimbursement processes related to external audiences, and expertise in full funnel marketing activities.
What You’ll Do
Market Strategy Development:
- Implement the go-to-market strategy for new diagnostic tests, including market segmentation, competitive positioning, and value proposition development.
- Work with the VP, Marketing to conduct market research to identify customer needs, industry trends, and growth opportunities.
- Work with internal direct to physician sales team to support messaging and tools for adoption.
Product Launch
- Execute all aspects of product launches, ensuring alignment with regulatory requirements and clinical use cases working in tandem with the VP, Marketing.
- Collaborate with cross-functional teams (R&D, Sales, Regulatory, and Operations) to deliver a seamless launch experience.
Reimbursement Strategy
- Implement marketing strategies to support reimbursement pathways, including Medicare and private payer coverage.
- Partner with market access and payer teams to articulate the clinical and economic value of tests.
Lab-Developed Test Enablement
- Oversee marketing initiatives to support lab-developed test strategies, including customer education and operational enablement.
- Work closely with laboratory partners to create co-marketing programs that promote test adoption.
Content And Campaign Management
- Create compelling marketing materials, including white papers, case studies, and digital campaigns, that highlight the test’s clinical value.
- Manage multi-channel campaigns to build awareness and drive demand among healthcare providers, labs, and other stakeholders.
- Lead the monthly/quarterly/annual management reporting for team activities, marketing programs performance, and marketing analytics e.g. customer engagement data analytics.
Stakeholder Engagement
- Build relationships with key opinion leaders, industry partners, and advocacy groups/Neurological societies to support blood-based biomarker test adoption and credibility.
- Represent the company at industry conferences and events to position it as a leader in diagnostics innovation.
Basic Qualifications
- Bachelor’s degree in Business, Marketing or Life Sciences.
- 8+ years of experience in marketing within the diagnostics, biotechnology, or healthcare industries.
Preferred Qualifications
- MBA or advanced degree preferred.
- Strong understanding of Medicare reimbursement processes and payer dynamics.
Expectations, Competencies, Skills & Abilities
- Exceptional communication and interpersonal skills with the ability to engage diverse stakeholders.
- Proficiency in digital marketing tools, CRM platforms, and analytics software.
- Strategic thinker with a data-driven approach to decision-making.
Our Technology
WHY YOU’LL LIKE WORKING WITH US:
From discovery to diagnostics, Quanterix’s ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa® technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease.
Our Commitment To Employees
At Quanterix, our values are based on: Team, Innovation, Customer and Owner.
Team: Challenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standards
Innovation: Stay curious, experiment, create and change
Customer: Prioritize and celebrate these pioneers by doing our best to deliver on commitments
Owner: Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failures.
We reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition Assistance. We have a free, state-of-the-art onsite fitness center for all employees. To keep you fueled up, we provide onsite employees free snacks and drinks every day!
Diverse & Inclusive Workplace
Quanterix is committed to a Diverse and Inclusive workplace. We strive to recruit candidates who will bring inclusive mindsets and contribute to our values.
Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Quanterix will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
