Senior eCommerce Merchandising Specialist

Senior  eCommerce Merchandising Specialist 

Who are we and what do we do?  

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.  

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.  

No matter the occasion or moment, there’s an edible® for that.  

Through all our incredible years, we’ve remained committed to our 5Ps:  

• Our promise– Experiences that WOW.
• Our products–Remarkably fresh.
• Our places– Interactive and creative.
• Our People– Create special memories.
• Our purpose–To celebrate what’s good in life.

Purpose:  

As a Senior eCommerce Merchandising / Content Specialist you’ll work cross-functionally to implement eCommerce best practices including merchandising, promotional strategies, SEO tactics, digital content management, conversation rate optimization and more.  

This position is a centralized touchpoint that connects digital initiatives between eCommerce to Marketing, Innovation, Technology, and Analytics.  

At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.  

Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.  

What that looks like day to day  

• Execute online merchandising strategies, including product categorization, search optimization, and product content to enhance the customer shopping experience
• Execute product updates on both the website and POS system, ensuring accurate product listings, seasonal merchandising, and alignment with marketing messages
• Execute promotional content and setup. Ensuring accuracy and active communication cross functionally. 
• Launch and strategize digital content such as homepage and category page assets to support promotions, product launches, and seasonal campaigns
• Collaborate closely with Creative Services and Technology teams to upload marketing messages, product assortments, and landing pages to the site, ensuring quick adjustments for promotions Monitor and conduct site audits regularly to ensure product information, links, and overall site content are accurate and up to date
• Analyze and report out on site data daily to optimize the customer experience, identifying opportunities to improve KPIs such as conversion rate, average order value, and content optimization.
• Serve as the eCommerce subject matter expert (SME) and go-to person for cross-functional teams, providing insights and recommendations on initiatives to meet business goals
• Collaborate with cross-functional teams to implement strategies and ensure alignment across eCommerce, Marketing, Technology, and Analytics in driving site performance

Required Experience:  

• 3-5 years of B2C/D2C eCommerce merchandising experience, with expertise in product categorization, search strategies, and product content management
• Bachelor’s degree in Merchandising, Marketing, Business Administration, Management, or a related field
• Strong proficiency in data analysis and optimization, with the ability to analyze and act on KPIs such as conversion rate, average order value, and customer frequency
• Advanced knowledge of office and reporting tools, including Google/Adobe Analytics, Microsoft Excel, PowerPoint, and Power BI
• Experience with eCommerce platforms and CMS systems (e.g., Shopify, Magento, Salesforce Commerce) to manage product listings, merchandising, and digital content

Essential Competencies:  

• You have a dynamic and enthusiastic approach, bringing energy and a positive attitude to the workplace every day, contributing to an engaging atmosphere
• Ability to effectively manage through and deliver competing priorities, demonstrating change agility.
• You excel in verbal and written communication and are proactive in initiating discussions and sharing insights with cross-functional partners in various settings, such as larger team meetings 
• You are natural in collaborating with peers and cross-functional teams such as marketing, technology, and creative services.
• You demonstrate strategic thinking abilities, such as understanding market trends, customer behavior, and competitive landscape. You are able to translate insights into actionable strategies to drive eCommerce growth and enhance the customer experience.
• Strong problem-solving skills and willingness to roll up your sleeves with a “no task too small” mentality to achieving individual, team and companywide goals
• You are extremely attentive to detail and understand the importance of maintaining accurate product assortments and optimizing digital content, attention to detail is critical.

What We Offer:  

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership    
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication  
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more  
• Paid time off, including sick days & holidays to support work-life balance  

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.