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Paid Media Specialist (B2B Focus)

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

Colombia

Offer summary

Qualifications:

Minimum 3 years of paid media experience, Expertise in Google, YouTube, and LinkedIn ads, Experience with CRM integration, Strong client-facing communication skills.

Key responsabilities:

Develop and execute paid media strategies
Manage and optimize campaigns for performance

OneIMS Group Marketing & Advertising SME https://www.OneIMS.com/

51 - 200 Employees

See all jobs

Job description

We are seeking an experienced Paid Media Specialist to lead B2B advertising campaigns with a primary focus on Google Ads, YouTube, and LinkedIn Ads. Expertise in other platforms such as Instagram, TikTok, Bing, and X is a plus. You will drive awareness, conversions, and revenue growth by managing end-to-end paid media campaigns. This client-facing role requires hands-on expertise in ad creation, performance monitoring, optimization, and CRM integration for advanced targeting and reporting.

Key Responsibilities:

Develop and execute paid media strategies for awareness and conversion campaigns, prioritizing Google, YouTube, and LinkedIn.
Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization.
Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue.
Leverage audience and conversion data to create custom targeting strategies.
Implement Account-Based Marketing (ABM) strategies and customer journey ads.
Monitor, report, and optimize campaign performance for ROI and revenue outcomes.
Collaborate with clients and internal teams to ensure strategic alignment.

Requirements

Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses.
Expertise in Google Ads, YouTube Ads, and LinkedIn Ads (other platforms are a plus).
Proven success in ad strategy, tactical execution, and performance optimization.
Fluent in English with strong client-facing communication skills.
Experience with growth hacking, audience building, and ABM strategies.
Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce.
Knowledge of third-party tools for ad and budget management (preferred).

Work Schedule:
Must be available to work US time zones.

Benefits

OneIMS is a global inbound digital marketing agency with offices in sunny Southwest Florida and regional offices throughout the world. Our team is dedicated to helping our clients achieve their sales and marketing goals using the most up-to-date and innovative strategies and technologies available. We believe we are one of the best in the industry and are looking for candidates who are just as passionate about marketing as we are.

At OneIMS you will enjoy a great working environment, plenty of perks, nurturing leadership team, and caring co-workers. Come work with us if you believe you can make our team even better!