Marketing & Growth Associate - CRM Manager

Who is Bird

Bird’s cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.

Job Summary

We are looking for a Growth and Marketing Operations Associate to join our team to plan, execute, and optimize rider acquisition, activation, and retention campaigns. The Marketing Operations Associate is a critical thinker and is capable of identifying opportunities to improve current CRM workflows, tactics, and broader Bird marketing strategy.

Responsibilities

• Plan and implement Rider acquisition, activation, and retention  campaigns:
  • Planning
  • Implementation
  • QA
  • Monitoring
  • Troubleshooting
  • Performance analysis
• Contribute towards achieving results against targets.
• Leverage and optimize existing channels and tactics such as push, email, IAM, incentives, content, etc
• Provide status updates in the form of slides (charts, KPI reporting, key takeaways/trends), emails and Slack updates.

Requirements

• 2+ years of experience in consumer tech product growth roles
• Experience with growth tools such as: Braze, Zapier, Airtable, G Suite
• Experience with growth tactics such as: incentives, offers, flash promos, loyalty programs, CRM, referrals, …
• Outcome oriented. Experience working with metrics and scientific measurement
• Data proficiency.  Experience with data tools (Tableau, Metabase, Mixpanel, Amplitude, etc.).
• Strong communication skills. Able to understand—and make themselves understood to—a spectrum of stakeholders. 
• Comfort with ambiguity. Ability to make sense of vaguely defined problems and then prioritize them.
• Bias for action. Track record of shipping high-quality products in fast-moving environments.
• Well organized, with attention to detail.
• Passion for your city, micromobility, and improving quality of life.

Preferred Qualifications

• SQL
• Email HTML, CSS

Work Authorization
Applicants must be authorized to work without the need for current or future employer-sponsored work visa sponsorship.

Culture at Bird

We're an ambitious, smart and open-minded team that is passionate about our mission. Each day is unlike the last, as we’re constantly moving forward, challenging each other, and working together to create the future of micro-mobility.

Perks up

We want people to succeed at Bird, so we give our teams plenty of time off to relax and recharge, plus a resource to help you switch off. We also offer a work from home stipend and Bird ride credits to get you where you need to be.

Bird is the world

Bird stands for a culture of inclusion. We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions. For these reasons and more Bird is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.

Sound like a place you’d like to work? Sweet. Let’s chat.

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