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Senior Care Marketing Specialist

Remote:

Full Remote

Contract:

Part time

Experience:

Senior (5-10 years)

Work from:

Australia

Offer summary

Qualifications:

Proven marketing experience in healthcare or senior care, Strong grasp of digital and traditional advertising methods, Excellent communication skills for diverse audiences, Analytical skills to measure campaign effectiveness.

Key responsabilities:

Design marketing strategies targeting seniors and families
Develop and manage multi-channel marketing campaigns
Create engaging content for various platforms
Analyze marketing performance and optimize strategies

BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/

501 - 1000 Employees

See all jobs

Job description

This is a remote position.

Job Description

Job Highlights:

Contract: Independent Contractor
Monday to Friday 10am-2:30pm EDT (10:00 PM to 2:30 AM PHT)
30 minutes unpaid break

Client Timezone: EDT

Client Overview

Join a pioneering startup revolutionizing senior home care services. This innovative company is poised to launch next month, offering comprehensive care solutions for individuals 65 and older. With services spanning in-home care, hospital support, and retirement facility assistance, they’re set to make a significant impact in the healthcare sector.

As the Senior Care Marketing Specialist, you’ll spearhead the launch and ongoing marketing efforts for this dynamic healthcare startup. You’ll craft and implement multi-channel strategies to connect essential care services with seniors and their families. This role offers a unique opportunity to blend digital innovation with traditional outreach, creating campaigns that resonate with a diverse audience. You’ll shape brand identity, drive awareness, and play a crucial role in the company’s growth from day one.

Responsibilities

Design comprehensive marketing strategies targeting seniors (65+) and their families
Develop and manage multi-channel campaigns, balancing digital and traditional approaches
Create engaging content for various platforms, including social media, websites, and print materials
Explore and utilize local advertising channels, such as newspapers and community outreach
Craft messaging that effectively communicates the value of our home care services
Analyze marketing performance and optimize strategies for maximum impact
Collaborate with the website development team to ensure cohesive marketing alignment
Contribute to brand development and positioning in the competitive senior care market
Manage marketing budget and resources efficiently
Candidate should be able to convert successful clients into leads or customers.

Requirements

Proven marketing experience, preferably in healthcare or senior care industries
Strong grasp of both digital marketing and traditional advertising methods
Excellent communication skills, with ability to create content for diverse audiences
Proficiency in social media strategy and content creation
Analytical skills to measure and report on campaign effectiveness
Sensitivity to the needs and preferences of the senior demographic
Ability to work independently and collaboratively in a fast-paced startup environment
Creativity and adaptability to navigate the unique challenges of marketing to seniors
Passion for making a positive impact in the lives of older adults and their families

Benefits

Permanent work from home
Immediate hiring
Steady freelance job
Commissions for outstanding performance

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.