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Digital Marketing Specialist

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

Poland

Offer summary

Qualifications:

MA/MS degree in marketing or communication, 4+ years experience in SEM/SEO, Working knowledge of Google Analytics, Proficiency in content creation and CMS systems.

Key responsabilities:

Execute and optimize SEO and SEM strategies
Create and manage engaging website content
Monitor website and campaign performance
Plan and refine Google Ads campaigns
Support other digital marketing efforts

NATEK SME http://natek.eu

501 - 1000 Employees

See all jobs

Job description

Job Description

Digital Marketing Specialist will focus on enhancing the company's online presence through SEM/SEO optimization, content creation, executing campaigns on digital marketing platforms for NATEK on group level. The ideal candidate has a solid understanding of SEM/SEO, work experience with Google Ads, and a solid understanding of analytics tools (Google Analytics) to measure and optimize performance. S/he can demonstrate experience with current digital marketing practices across multiple channels and platforms and support fast-growing business while engaging with new creative projects. S/he is comfortable in a high-performing, target-driven environment with strong commitment to quality.The role is at group level and consolidates company’s strategy within all subsidiaries in Bulgaria, Czech Republic, Poland and Slovakia.

Your Responsibilities

Execute and optimize SEO and SEM strategies to improve NATEK website search rankings, drive organic traffic, and maximize visibility through paid campaigns
Create, edit, and manage engaging website content, ensuring timely updates and relevancy.
Monitor website and campaign performance, identify trends working with CMS systems to ensure user-friendly updates and suggest improvements.
Plan, execute, and refine Google Ads campaigns to align with business objectives.
Provide support in implementing best practices for paid search campaigns and integrating them with overall marketing strategies.
Participating in identifying and assessing new digital marketing tools for IT business
Support other digital and marketing efforts and projects as required
Monitoring digital performance and reporting on results

Our Requirements

MA/MS degree with proven experience in marketing and/or communication
4+ years of experience in executing SEM/SEO strategies and Google campaigns
Working knowledge of Google Analytics and other performance tracking tools.
Proficiency in content creation and CMS systems.Understanding of digital marketing, website management and familiarity with social media platforms and algorithms
Experience in managing and increasing conversions in online channels
Strong written and verbal communication skills in English
Analytical mindset with attention to detail and a results-driven approach
Experience with UI/UX design and B2B marketing and interest in IT-related fields will be a plus
Proficient computer skills, including O365 and other related applications

Benefits

Internal Mobility Program – enjoy many opportunities for career growth, job rotations, diversity of projects & technologies
Referral Program – enjoy cooperation with your colleagues and get a bonus
5/10 Years NATEK Club – we offer long-term cooperation and celebrate each fifth-year cooperation anniversary with gifts
NATEK CSR Events & team buildings – enjoy our values: accountability, partnership and expertise and #workITwithus
Cafeteria
Medical Healthcare
Multisport Club Card
Technical and Personal training
Language courses

Additionally only for CoW: