Sales Manager - Europe

SoundCloud is seeking a dynamic Sales Manager to join our London office with a focus on driving revenue growth across Europe through programmatic video and display advertising solutions. In this role, you will develop and execute innovative sales strategies, leveraging your deep knowledge of the programmatic advertising ecosystem to deliver impactful results. You will be responsible for building and nurturing relationships with advertisers, media agencies, and tech partners, ensuring alignment with client objectives and organizational goals. This role requires exceptional communication skills, strategic thinking, and a proven ability to navigate the complexities of programmatic video and display sales.

Please note that you must have the right to work in the UK to apply for our London office position.

• Achieve and exceed sales targets for video and display ad inventory by developing and executing strategic sales plans.
• Build and maintain existing strong relationships with advertisers, media agencies, and key decision-makers to maximize revenue opportunities.
• Leverage established connections with agency leaders, including Heads of Digital, Programmatic Leadership, and Audio Teams, to drive impactful partnerships and campaign success.
• Develop customized advertising solutions that meet client goals and deliver measurable results.
• Identify and secure new business opportunities within the European advertising market, expanding the client base for SoundCloud advertising.
• Collaborate with internal teams to ensure campaigns are executed flawlessly, meet KPIs, and exceed client expectations.
• Leverage programmatic platforms to sell SoundCloud inventory effectively, working closely with ad operations and yield teams to optimize deals.
• Use analytics and insights to inform sales strategies, identify growth opportunities, and demonstrate campaign ROI to clients.
• Stay up-to-date on advertising trends including CTV, OTT, mobile, and desktop formats, and share insights with clients and internal stakeholders.
• Lead negotiations and close deals that align with organizational objectives while delivering value to clients.
• Work closely with Revenue Operations, external sales partners, and cross-functional teams including product, engineering, music, and marketing, to align sales strategies with overall business goals.

Experience and Background:

• 5–7 years of experience in digital advertising sales with a strong focus on video and display ad formats.
• Proven track record of achieving or exceeding sales targets in the digital ad space, particularly for video and display ad products.
• Deep understanding of video ad formats, trends (e.g., CTV, OTT, pre-roll, mid-roll), and performance metrics.
• Proficiency in selling digital advertising including knowledge of programmatic and direct-sold strategies.
• Familiarity with ad platforms (e.g., Google Ad Manager, DV360) and programmatic ecosystems.
• Strong ability to build and maintain relationships with media agencies, brands, and advertisers.
• Experience crafting tailored ad solutions that align with client goals and drive revenue growth.
• Proficiency in using analytics to identify opportunities, optimize campaigns, and demonstrate ROI to clients.
• Ability to secure favorable deals and partnerships while aligning with organizational objectives.
• In-depth knowledge of the European advertising landscape