Conversion Rate Optimization Specialist

Position Summary: 

With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user's unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first.

As the Conversion Rate Optimization (CRO) Specialist, you will drive meaningful improvements in visitor-to-customer conversion rates on webpages. Leveraging your expertise in data analysis, user behavior interpretation, and experimentation, you will play a pivotal role in optimizing web pages, crafting seamless user experiences, and maximizing the value of every website interaction.

What you’ll do:

• Analyze user behavior, website performance, and conversion metrics to identify opportunities for optimization
• Develop, implement, and track a comprehensive CRO strategy to drive higher conversion rates across websites and landing pages
• Design, execute, and oversee an A/B testing strategy to optimize key website elements, including layout, messaging, forms, calls to action
• Identify and resolve barriers, including usability issues, technical glitches, or friction points in the customer journey
• Collaborate with cross-functional teams like marketing, design, development, and content to enhance user experience and drive improved conversion rates
• Take on ad-hoc responsibilities and contribute to team projects as needed to support evolving business priorities

About you:

• Proven experience working as a CRO specialist in a B2B, with a focus on maximizing monetization and conversion rates
• Proficient in using Google Analytics, A/B testing tools (e.g., Optimizely, VWO), heatmap software (e.g., Hotjar, Crazy Egg), and session replay tools.
• Strong analytical skills with expertise in extracting and interpreting complex data
• Excellent project management skills, with the ability to juggle multiple initiatives, meet deadlines, and collaborate effectively across teams.
• In-depth knowledge of UX/UI principles and best practices in web design and user experience 
• Outstanding written and verbal communication skills, with fluency in English

What we offer:

• Work from anywhere - this is a remote opportunity
• A competitive salary that values you and your unique skill sets
• Career advancement & professional development opportunities to help you reach your full potential
• Flexible work arrangements to support work/life balance

About us:

At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.

Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth. 

Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!

HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.