When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query.
Why is it so hard? Blockchains have historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale.
To quote Tim Roughgarden, Columbia Professor, “Blockchains are (virtual) computers, not databases.” They are Turing machines that support general computations, and anyone can write and deploy their own smart contract for their own use case. This nearly infinite number of use cases leads to the fragmentation of data schemas for different purposes. Standardizing these schemas requires deep domain expertise to turn esoteric technical outputs into clear information for specific concepts like tokens, NFTs, stablecoins and DEXs.
Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially.
This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends:
We serve 2 groups of customers today with the same data but different platform. Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds.
Allium is growing fast, with a lot of its growth being fueled by word of mouth. With this, we’re ready to inject more fire power into GTM. Our customers have diverse needs and we have lots of different data, but we have to figure out how to package/bundle things clearly with the right language for our ICPs. We're seeking an experienced Product & Content Marketer to help us tell these stories to the right audiences.
Our first marketer needs to operate like a quarterback – to assess the landscape of opportunities, get the materials together for outbound plays. We have so many rich stories and strong customer love/advocacy, but it’s not packaged together yet.
You’ll lead multi-channel product marketing efforts, managing our product storytelling across our website, social media, newsletters, blogs, research reports, and in-person events. Additionally, you'll collaborate with cross-functional teams to drive engagement through product releases, case studies, and data-driven content that boosts brand awareness, grows our community, and positions Allium as an industry thought leader.
A great candidate for this role will be an “insider” who understands data, developers, and Crypto, and shows strong accountability and ownership. Bonus points for having an understanding of other segments across FinTech, and TradFi.
Marketing Strategy: Lead product marketing management, communications, and content strategies across Crypto, FinTech, and TradFi sectors to attract potential customers at scale.
Campaign Execution: Design, implement, and optimize marketing campaigns across multiple channels, with a focus on tracking performance and reporting insights to stakeholders.
Product Releases & Communication: Oversee weekly product release summaries, ensuring that updates on new features, product improvements, and solutions are clearly communicated to customers.
Cross-Functional Content Collaboration: Work closely with engineers, analysts, product, and design teams to create impactful content that resonates with our audiences.
Collateral Development: Build and refine 5 key ICP (Ideal Customer Profile) collateral packages, to target and convert prospects.
Brand Development & Website Overhaul: Lead a redesign of Allium’s website and branding strategy to reflect our evolving identity, making sure it resonates with our target segments.
Case Studies & Insights: Develop case studies that showcase our impact on the industry, particularly focusing on success stories with major customers, and lead the creation of a weekly industry insights newsletter.
Experience: 5+ years in product and/or content marketing for a technical product, ideally within Crypto, FinTech, or financial services.
Proven GTM Success: Have built positioning platforms with successful implementation across go-to-market teams / has a history of successful adoption of messaging playbooks from Sales orgs.
Able to Launch & Scale: Have owned both launch PMM & go-to-market/sales enablement (messaging, positioning, training & collateral).
Content-Savvy: Have built a content strategy and function, creating a high volume of content not only for sales enablement but also for growth
Customer-Focused: The ability to identify customer pain points and deliver solutions that save time and money.
Collaborative: Strong teamwork skills with the ability to collaborate seamlessly with engineers, analysts, product teams, and others to execute marketing initiatives.
Industry Passion: A deep passion for working with both crypto companies and traditional financial institutions, with a keen interest in emerging trends in blockchain, digital assets, and DeFi.
Curious and data-minded: A "Sherlock & Enola Holmes" level of curiosity to dive deep into data, uncover insights, and redefine industry narratives. You will build on projects like our work with Brevan Howard Digital and Nic Carter on their industry-defining stablecoin reports.
Blockchain & Crypto Proficiency: Solid understanding of blockchain technology, digital assets, NFTs, DEXs, and smart contracts, with the ability to communicate effectively with both technical and non-technical stakeholders.
Mario Gabriele from The Generalist's Future 50 Startup List: https://www.allium.so/post/allium-named-awardee-of-the-generalists-inaugural-future-50-startups
Tomasz Tungus from Theory Ventures: https://tomtunguz.com/allium/
Bucky Moore from Kleiner Perkins: https://www.kleinerperkins.com/perspectives/allium-series-a/
Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency
Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone.
High Agency - (One of) the highest commonality between all successful people is their responsiveness, most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life
Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.
Strong Opinions On the Future (loosely held) It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.
Sense of (allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals
We invite people of all backgrounds (https://www.allium.so/about). We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.
Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents
Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia
All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?". Bonus points for the right pronunciation.
Delivery Associates
GatedTalent - Connecting Top Executive Search Firms And Executives
EPAM Systems
AlGooru
Syensqo
