Product Marketing Manager, HR products

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

The Role:
We’re seeking an experienced Product Marketing Manager to drive the growth and revenue of Deel’s HR products. In this role, you will own go-to-market strategies, craft compelling messaging, and enable sales teams to succeed. You’ll work cross-functionally to build campaigns and initiatives that positions the Deel HR product suite as the premier solution for managing domestic payroll.

Responsibilities:

1. Strategic Planning:

   • Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.

   • Identify market opportunities and customer segments to drive product adoption.

2. Product Positioning & Messaging:

   • Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.

   • Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.

3. Campaign Development:

   • Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.

   • Measure and optimize campaign performance to ensure ROI.

4. Sales Enablement:

   • Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.

   • Train sales teams on product features, benefits, and competitive differentiation.

5. Market Insights:

   • Conduct competitive analysis and customer research to inform product improvements and positioning.

   • Track market trends and provide actionable insights to the Product team.

6. Cross-Functional Collaboration:

   • Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.

   • Advocate for customer needs and feedback in product development discussions.

Requirements:

• 3-5 years of proven experience in product marketing, ideally in SaaS or payroll/HR tech.

• Strong understanding of domestic payroll processes and compliance requirements is a plus.

• Exceptional skills in positioning, storytelling, and go-to-market execution.

• Data-driven mindset with the ability to analyze metrics and optimize campaigns.

• Excellent communication, presentation, and project management skills.

• Experience collaborating with cross-functional teams in a fast-paced environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.