AVP, Digital Marketing- East Coast/Remote

Crum & Forster Company Overview:

Travel Insured International, a Crum & Forster company, is hiring for a AVP, Digital Marketing in our Marketing team.

Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, within the Accident & Health division, TII provides travel protection plans to help each individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of all sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for all customers.

The AVP, Digital Marketing will directly own, optimize, and provide strategic direction for B2C direct sales website and B2B2C digital strategies. This role will be responsible for developing and executing the company's E-commerce strategy to drive revenue growth and enhance the overall customer experience. You will lead a dedicated team of digital marketers and collaborate closely to optimize our omni channel marketing strategies to increase revenue and maximize profitability.

This will be a data, KPI and process-oriented individual with experience managing internal digital marketing teams, outside consultants, and agencies. Part analyst, strategist, and manager, the ideal candidate will have prior experience driving results through a methodical approach that relies on best practices for optimizing organic and paid user traffic, improving conversion rates, driving sales, optimizing site search, methodically improving UX, and creating a highly effective customer journey. They will understand both the marketing and technical aspects of e-commerce and digital marketing including SEO, paid search, social media and email marketing. They will bring analytical capabilities to isolate issues and opportunities to drive growth and track the impact of changes. The candidate will have experience managing P&Ls including expense, revenue, ROAS, ROI and profit goals.

This role reports to the VP, Marketing.

What you will do:

• Provide strong, effective, and highly engaged leadership to the digital team, ensuring that all resources are motivated to contribute fully to the company's vision and goals - to drive key business metrics.
• Develop and execute a cohesive, omni channel digital marketing strategy to increase sales in our e-commerce direct to consumer channel.
• Oversee the operation, optimization, and analytics of our B2C e-commerce website as well as our B2BC E-commerce platforms, ensuring seamless functionality, user experience, customer/client satisfaction and driving revenue.
• Oversee all aspect of digital marketing including SEO, SEM, Paid search, affiliate, display, re-targeting, social media, video, email marketing and content marketing.
• Collaborate with product management, sales, and marketing teams to develop and execute product strategies that support sales goals and optimize online sales performance.
• Analyze E-commerce performance metrics and customer data to identify trends, opportunities, and areas for website improvement.
• Set a team strategy through analysis of historical marketing data and testing to measure continuous improvement.
• Responsible for Direct-to-Consumer P&L including revenue and expense targets.
• Support the corporate brand guidelines and company strategic priorities across the E-commerce platforms.
• Mentorship and talent development: Coach team members to build skills in digital marketing, data analytics, and e-commerce strategies.
• Customer journey optimization: Lead efforts to improve the online customer experience by analyzing drop-off points, user feedback, and performance metrics.
• Innovation and trend analysis: Keep the team informed on emerging digital marketing trends, customer behaviors, and new technologies, recommending or leading initiatives that maintain a competitive edge in coordination with Customer Insights team.
• Collaborate on digital transformation: Work with cross-functional teams (IT, product, and customer service) to ensure alignment on e-commerce and digital priorities.
• Communicate regularly with the leadership to provide updates and reporting on E-commerce performance, initiatives, and strategic recommendations.
• Provide strategic leadership for online marketing – building effective teams through hiring and training as we build a robust direct to consumer channel.
• Oher duties as assigned.

What YOU will bring to C&F: 

• Effective communication skills, including the ability to articulate complex concepts in a clear and concise manner; including recommendations supported by solid business logic and insights
• Visionary leadership with the ability to set clear direction for senior leadership and translate plans into focused, manageable goals for the team
• Analytical thinking, with proven ability to extract meaning from data and use to optimize a team’s approach to drive revenue.
• Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing environment
• Advanced project management skills 
• Creative problem solving skills
• Highly collaborative mindset with the ability to build strong relationships and influence stakeholders at all levels of the organization.

Requirements:

• A bachelor’s degree or equivalent experience is required
• 10 years of experience in a Senior level Marketing role growing direct to consumer e-commerce business is required
• 10 years of experience in the following areas: organic and paid search, site design, SEO, SEM, email marketing, and social media, customer journey optimization, nurturing tactics is required
• Previous experience managing a P&L is required
• Previous experience managing others, including Senior level roles, is required
• Intermediate proficiency level of Microsoft Word, Excel, PowerPoint, Outlook, and Teams is required
• Working knowledge of Salesforce or relative CRM systems is preferred
• Experience in the Insurance and/or Travel Industry is preferred

What C&F will bring to YOU:

• Competitive compensation package
• Generous 401K employer match 
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Flexible Work Arrangements
• Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family’s wellness including your physical, mental and financial wellbeing
• A core C&F tenant is owning your career development so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry related certifications and professional training to keep you progressing on your chosen path
• A dynamic, ambitious, fun and exciting work environment
• We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee driven corporate giving program that lets you participate and support your community

At C&F you will BELONG

We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you require a special accommodation, please let us know.

For California Residents Only:  Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information.

Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws.  Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $91,000.00 to a maximum of $171,100.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee’s contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.

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