Go-To-Market Content Specialist

Location:

ABOUT KEYBANK COMMERCIAL

KeyBank Commercial is a leading financial institution that empowers middle market companies with access to capital, innovative financial solutions, and technology-driven services. Through comprehensive offerings in commercial cards, merchant services, and modern fintech solutions, we help businesses optimize their cash flow and liquidity management. Our strength lies in our relationship-driven approach, where dedicated teams of industry experts work collaboratively to develop customized financial strategies. Our ideas- and solutions-based approach is backed by best-in-class products and services, including Key’s comprehensive capital markets, investment banking, and wealth management capabilities.

JOB OVERVIEW

The Commercial Bank Go-To-Market (GTM) Team is responsible for thought leadership for the Commercial Bank by developing impactful messaging both internally and externally. This team strengthens our brand’s presence in the marketplace, supports key product initiatives, and drives impactful internal communications the create alignment across more than 1,200 Commercial Bank employees.

The GTM Content Specialist is accountable for executing the content roadmap and will have tremendous latitude and responsibility to create and maintain the external-facing collateral for KeyBank Commercial. They will develop a deep understanding of our markets, customer needs, product functionality, industry trends, and our competitive landscape. They will deploy this knowledge as creator and contributor of thought leadership and sales content, ensuring we have a robust content pipeline and a consistent brand voice across all our GTM assets – research reports, speaking sessions, thought leadership articles, videos, etc.

JOB RESPONSIBILITIES:

• Create compelling content across multiple formats including thought leadership articles, webinar scripts, speaking sessions, email campaigns, testimonials, case studies, and video narratives that align with our strategic objectives
• Develop and execute internal communications strategies that drive engagement, foster alignment, and effectively cascade key messages across the Commercial Bank organization
• Demonstrate deep understanding of client personas, translating complex financial concepts into engaging narratives that resonate with target audiences and showcase real business value
• Partner closely with Product and Sales teams to identify business opportunities, understand market needs, and create high-impact content that supports revenue generation while maintaining consistent brand voice
• Drive strategic messaging development and content creation that strengthens KeyBank's market position and supports business growth initiatives
• Quickly analyze project requirements, audience needs, and strategic goals to deliver polished, on-target content that requires minimal revision and meets business objectives

DESIRED QUALIFICATIONS:

• 4-5+ years of B2B content marketing experience, with expertise in financial services, technology, or business-focused content creation
• Demonstrated application of integrated marketing principles and marketing campaign execution
• Bachelor's degree in Communications, Journalism, Marketing, English or related field
• Demonstrated ability to independently researching industry trends, market dynamics and translate complex financial and technical concepts into compelling narratives and content, that engage target audiences
• Expert command of English language with exceptional writing and storytelling capabilities across multiple content formats, including thought leadership, case studies, and digital marketing materials
• Strong understanding of SEO principles and digital marketing best practices to create content that drives engagement
• Experience in developing comprehensive content campaigns that align with business objectives and support sales enablement
• Portfolio demonstrating diverse B2B content writing experience required, with emphasis on financial services and technology sectors
• Advanced project management skills with ability to manage multiple priorities in a fast-paced environment
• Collaborative mindset with excellent interpersonal skills and ability to partner effectively with cross-functional teams, including product, marketing, and sales organizations.
• Meticulous attention to detail and commitment to maintaining high editorial standards

Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment.  As a result, this role may be mobile or home based, which means you may work either at a home office or in a Key facility to perform your job duties.

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $85,000.00 to $100,000.00 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click here for a list of benefits for which this position is eligible.

Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be Mobile or Home-based, which means you may work primarily either at a home office or in a Key facility to perform your job duties.

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

#LI-Remote