VP-Marketing

This is a remote position.

VP-Marketing

Looking for a senior leader to drive Kheyti’s growth journey, setting up a brand and marketing engine to reach one million small farmers across India. Leader will design and execute a 360º marketing plan aligned to Kheyti’s growth priorities and target ecosystem segments (farmers, funders, government, etc.), while creating and driving a multi-year brand vision.

Kheyti and our promise

• We exist to increase incomes for farmers affected by climate change - currently building this. We wish to see every farmer be climate-smart. We are working on the three biggest challenges of our time - climate change, livelihoods & food security!
  

• Read more by Earthshot Prize, NatGeo, Mint, Outlook
  

• Leadership is globally trained (Mulago, Kellogg, Columbia) & locally experienced (10+ years building agri startups). TED, Elevate, Forbes 30U30.
  

• Our team is extremely passionate about solving the problems of agriculture. We value people with this passion and an attitude of entrepreneurship & servant leadership. We focus on their growth and give flexibility.
  

What you will do

• Create a Brand Vision, and execute roadmap to achieve it: Become the lead champion for Kheyti’s brand, developing an identity with corresponding messaging, visual, and channel elements; and invest to drive awareness among relevant stakeholders.
  

• Design end-to-end Marketing Strategy and Action plan: Strategize with CEO & Growth leaders to develop a marketing plan, including a tailored roadmap and tactics to acquire farmers in our rural markets, engage and mobilize channel partners, and drive participation from government players.
  

• Optimize Growth Marketing Engine: Manage lead conversion funnel, refining each stage (from top to bottom) to drive maximum conversion rates of small farmers into sales-qualified leads / purchases.
  

• Formalize Performance Tracking / Reporting: Establish KPIs and metrics to measure the effectiveness of Marketing efforts and initiatives.
  

• Leadership & Team Management: Lead, mentor, and inspire our marketing team, fostering a culture of collaboration, creativity, and accountability.
  

What we’re looking for

Qualifications

• Master’s / PG degree in Marketing, Business Administration, or a related field
  

• 8+ years in strategic marketing & branding
  

• 2+ years in a leadership role, with decision making ownership / authority
  

• Preferred: Experiences in startup contexts and / or designing strategies catered to rural audiences
  

Attitudes / Ambitions

• Mission-driven - you are excited about making a difference in the lives of smallholder farmers in the age of climate change
  

• Innovative-by-default - you are eager about staying at the cutting edge, understanding developments and crafting unique strategies at the ground level
  

• You are excited to roll up your sleeves and get into the weeds with the team, helping solve problems
  

Process

1. Application: jobs.kheyti.com
   

2. Resume shortlist
   

3. Round 1 Interview
   

4. Round 2 interview
   

5. Field Visit + Case Study + Final Interview