Senior Web Analyst

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

The Web Analyst (Website Analytics and Optimization) will perform analytics with a focus on leveraging digital data to influence decisions; applying analysis skills to mine through data and communicate results to key stakeholders; analyzing visitor behavior patterns and trends to predict the impact of changes to the customer experience and purchase process; identifying revenue-driving opportunities to test that may result in an increase in conversion rate or improved user experience; and developing standardized procedures for preparing web business reporting.

What you’ll do & how you’ll make your mark

• Publish and maintain a standard set of website performance dashboards and scorecard reports.

• Provide insight into site visitor behavior and engagement in order to identify optimization opportunities and inform site design changes, as well as help to prioritize these opportunities based on value, potential, effort and resources.

• Assist in the analysis and reporting for A/B testing focused on conversion rate optimization.

• Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and track across acquisition channels.

• Proactively monitor customer behavior on our websites to detect potential issues and subsequently assist with determining root causes and resolving the error.

• Identify opportunities to continually optimize web page performance.

Who you are & what you’ll need to succeed.

• 4+ years corporate experience in Marketing Analytics, Business Analytics or a related field, including the development of analytics dashboards, solutions and strategies across digital marketing platforms and ecosystems.

• Background supporting E-Commerce site/corporation strongly preferred.

• Must have expertise using one or more leading web analytics and optimization tools (Adobe/Omniture/Site Catalyst, Google Analytics 360, Adobe Test & Target, Optimizely, etc.)

• Strong experience with Microsoft Excel or similar (e.g., Tableau) for data manipulation and visualization is required.

• Experience with experimental design and/or statistical analysis to drive business decision-making.

• A deep understanding of prospective customer behavior, fundamentals of sales and marketing psychology, ROI and analytics, and design and testing methodologies

• Strong in statistical concepts and data science methodologies

• Experience working with large and complex SQL databases.

• Experience with digital marketing channel analysis (PPC, SEO, Display, Social)

• Bachelor's degree in computer science, Engineering, Economics, Statistics, MIS, Mathematics, Business, or other quantitative discipline or equivalent

• Desire to work collaboratively in a team-based environment is a must, and a sense of humor is always appreciated.

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

The target compensation range for this position is $80,000 to $100,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. 

#LI-SM1 #LI-Remote

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.