VitalSource®, is hiring a Senior Marketing Manager (Conferences & Events Strategy) to contribute to our Marketing team located in Boston, Massachusetts (hybrid) or remotely in the U.S. If located in Boston, this is a hybrid role that includes a combination of in-office days and remote work.
We’re hiring! Are you a strategic thinker with a passion for creating innovative and impactful events? You will develop and execute a comprehensive conference and event strategy that aligns with VitalSource’s business goals across all segments. Collaborating with business leadership, cross-functional teams, and external partners, you will spearhead initiatives that drive customer engagement, lead generation, brand awareness, and revenue growth.
VitalSource is a mission-driven company delivering affordable, impactful learning to anyone, anywhere.
Key Responsibilities:
Conference and Event Planning:
- Lead the development, planning, and execution of a cohesive North American conferences and events strategy for each business segment: HED Institutions, Campus Retailers, Enterprise Institutions, Professional Learning, and Publishers.
- Develop and implement innovative strategies to represent and amplify the VitalSource brand across all events, enhancing visibility and impact.
Conference Strategy and Objectives:
- Partner with Audience Marketing, business and sales leadership to develop a data-driven conference strategy that aligns with brand goals, customer acquisition, and growth objectives.
- Design and manage end-to-end conference frameworks, including event marketing plans, playbooks, attendee engagement strategies, and post-event analysis to measure impact and ROI.
Logistics and Vendor Management:
- Oversee all aspects of conference and event production, ensuring seamless execution through collaboration with cross-functional teams, including sales, marketing, product, and customer success.
- Lead contract negotiations and vendor management, including sponsorship agreements, venue contracts, AV services, and booth production, ensuring alignment with budget, timeline, and brand standards.
- Manage event sponsorship agreements, inventory, and other logistics to optimize value and impact.
Content Strategy:
- Collaborate with internal teams and external partners to create high-impact creative assets, thought leadership content, and compelling presentations.
- Lead the call for proposals, speaker selection, and session development processes to ensure a diverse, engaging, and relevant content lineup.
- Ensure all conference materials and presentations meet high-quality standards and reflect the VitalSource brand.
Marketing and Promotion:
- Work closely with the marketing team to design and execute multi-channel promotional campaigns that drive attendance, enhance sponsorship value, and strengthen brand presence.
- Leverage digital marketing channels and partnerships to maximize event visibility, engagement, and attendance.
- Collaborate with in-house designers and external vendors to ensure all promotional materials, event displays, and digital assets are on-brand, innovative, and compelling.
Data-Driven Decision Making and Reporting:
- Utilize data analytics and feedback to continuously improve conference and event strategy, ensuring alignment with business objectives.
- Provide detailed post-event analysis, including insights on attendee engagement, lead generation, brand impact, and overall ROI to inform future event strategies.
Leadership and Collaboration:
- Lead cross-functional teams and manage external partners to ensure cohesive planning, communication, and execution of all event activities, fostering a culture of collaboration, creativity, and accountability.
- Act as a thought leader within the organization, staying current with industry trends and bringing innovative ideas to conference planning and execution.
Required Qualifications:
- 5-7 years of experience in conference and event strategy, planning, and execution, preferably in a B2B environment.
- Proven track record of developing and executing successful conference strategies that drive business results.
- Strong leadership and project management skills, with experience leading cross-functional teams.
- Excellent negotiation, communication, and interpersonal skills.
- Proficiency in digital marketing, social media, and data analytics.
What We Offer:
- Culture: Collaborative, Inclusive, and Mission-driven.
- More in your pocket: Competitive base salary and a strong variable component.
- We take care of all aspects of our people: Generous, well-rounded benefits such as Medical, Vision, Dental, Life, Disability, Critical Illness, Accident, FSA, HSA, ID Protection, Pet and Legal Insurance
- Retirement: 401K match up to 5%.
- We support our families: 12 weeks of paid parental leave.
- Continued education: Use our tuition reimbursement program.
- The Importance of Balance: Start at 4 weeks’ vacation, 12 sick days, 11 company holidays, and 3 personal days.
- Flexibility: Flexible work schedules and remote capabilities (by team) - feel free to skip the commute and hit your deadlines from home.
- Wellness: Opportunities for fitness challenges and rewards.
Salary Range: $84,000 to $104,000
Who We Are:
VitalSource is the leading education technology solutions provider committed to helping partners create, deliver, and distribute affordable, accessible, and impactful learning experiences worldwide. As a recognized innovator in the digital course materials market, VitalSource is best known for partnering with more than 1,000 publishers and resellers to deliver extraordinary learning experiences to millions of active users globally—and today we’re also powering new, cutting-edge technologies designed to optimize teaching and learning for maximum results. Learn more at http://get.vitalsource.com/ and follow us on Twitter, LinkedIn, and Instagram.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
