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Local SEO Specialist

extra holidays - fully flexible

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Australia

Offer summary

Qualifications:

Bachelor's degree in Marketing or related field, 2+ years experience in local SEO, Strong understanding of Google My Business, Experience with local SEO tools.

Key responsabilities:

Optimize clients’ Google My Business profiles
Conduct keyword research for local opportunities
Build and manage local citations
Monitor and improve local search rankings

Linksult Marketing & Advertising Scaleup https://linksult.com/

51 - 200 Employees

See more Linksult offers

Job description

Job Title: Local SEO Specialist

Company Overview:
Linksult.com is a premier digital marketing agency specializing in customized SEO strategies for local businesses. We help businesses increase their local online visibility, drive organic traffic, and boost customer engagement through tailored local SEO tactics. Our mission is to empower local businesses to succeed in a competitive digital marketplace by focusing on location-based search results and customer connections.

Job Summary:
We are seeking a skilled Local SEO Specialist to join our team. In this role, you will focus on optimizing local search engine rankings, ensuring that our clients’ businesses are easily discoverable in their local markets. You will develop and implement effective local SEO strategies, including optimizing Google My Business profiles, building local citations, and conducting localized keyword research to drive more qualified traffic to our clients’ websites.

Responsibilities:

Optimize clients’ Google My Business (GMB) profiles to enhance local search visibility.
Conduct keyword research to identify location-based opportunities and optimize website content accordingly.
Build and manage local citations and ensure consistent NAP (Name, Address, Phone Number) information across directories.
Optimize local landing pages and content for better local rankings.
Monitor and improve local search rankings, organic traffic, and overall online presence through data analysis.
Develop strategies to increase positive customer reviews and engage with clients’ local communities on review platforms.
Perform competitor analysis to identify local SEO opportunities and optimize strategies.
Collaborate with content and web development teams to implement SEO strategies on client websites.
Track, analyze, and report on key local SEO metrics (rankings, traffic, conversions, etc.) using tools like Google Analytics, Google Search Console, SEMrush, and Moz.
Stay updated on the latest trends, algorithm updates, and best practices in local SEO.
Educate clients on local SEO techniques, and provide guidance on maintaining and improving their local search presence.

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in local SEO, digital marketing, or a related field.
Strong understanding of Google My Business, local citations, and local SEO ranking factors.
Experience with local SEO tools like Google My Business, BrightLocal, Moz Local, SEMrush, and others.
Proven track record of improving local search rankings and driving local traffic for businesses.
Familiarity with SEO best practices, on-page optimization, and local search strategies.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Ability to work independently and collaborate with cross-functional teams.

Location:
Remote, with flexible working hours.

Salary Range:
Competitive, based on experience, with performance-based bonuses.

Benefits: