Who we are.
Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, Yoast, HostGator, Domain.com, Network Solutions, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.
In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.
As the Senior marketing manager brand, you will be responsible for defining and enforcing Yoast’s brand identity, positioning it as a leader in SEO.
This role involves working with leadership and cross-functional teams to align on brand positioning, evolving brand guidelines, and ensuring consistency across all touchpoints.
You will lead the creative services team and manage critical brand channels, including organic social, PR, influencers, and events, driving initiatives that enhance brand reputation and visibility.
What you’ll do & how you’ll make your mark.
We’re looking for a Senior marketing manager brand with a passion for building and protecting brand identity. You should be a strategic thinker, capable of creating a compelling brand narrative and driving its implementation across teams.
Detail-oriented and creative, you can manage multiple brand channels while maintaining consistency and alignment with business goals.
A strong communicator, you’re comfortable collaborating with diverse stakeholders, from executives to creative teams, and you’re proactive in identifying opportunities to enhance Yoast’s brand presence.
Who you are & what you’ll need to succeed.
Brand positioning and identity
Creative services
Organic social media
PR and influencer marketing
Events and community engagement
Why you’ll love us.
Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Yoast #teamnewfold!
#LI-Remote #LI-SM1
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
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