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Sr. Manager, Lifecycle Marketing

Remote: 
Full Remote
Experience: 
Senior (5-10 years)
Work from: 

Offer summary

Qualifications:

5+ years in lifecycle marketing or CRM roles, Experience with ESPs and analytics tools, Strong skills in segmentation and performance tracking, Ability to craft strategies while executing hands-on.

Key responsabilities:

  • Develop and implement lifecycle marketing strategy
  • Optimize audience segmentation and engagement campaigns
  • Design initiatives for customer retention and loyalty
  • Define KPIs and monitor performance metrics
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JiffyShirts.com Startup https://www.jiffyshirts.com/
11 - 50 Employees
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Job description

As the Senior Manager/Director of Lifecycle Marketing, you’ll take ownership of developing and executing a comprehensive lifecycle marketing strategy. This is a builder role, perfect for someone who thrives on rolling up their sleeves and delivering results quickly while laying the foundation for scalable, efficient programs. We’re seeking a data-savvy, results-oriented lifecycle marketing leader to build and scale our programs across retention, win-back, cross-sell, and promotional campaigns while expanding into broader lifecycle initiatives like onboarding, advocacy, and behavior-based triggers.

Candidates must work East Coast hours.

Key Responsibilities:

  • Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.
  • Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives.
  • Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts.
  • Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion.
  • Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn.
  • Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points (e.g., 30, 60, 90 days post-purchase).
  • Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products.
  • Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue.
  • Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy.
  • Ensure lifecycle messaging is consistent and aligned across email, SMS, push notifications, and other channels.
  • Optimize transactional emails to reinforce brand trust and drive upsell opportunities.
  • Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance.
  • Define KPIs, monitor performance, and deliver actionable insights to key stakeholders.

Requirements

Qualifications:

  • 5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs.
  • Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics.
  • Strong skills in segmentation, cohort analysis, and performance tracking, with the ability to use data to inform strategy and measure results.
  • Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment.
  • Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints.
  • Entrepreneurial spirit with the ability to prioritize, multitask, and execute with limited resources.
  • Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle.
  • Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns.
  • Deep understanding of the customer journey and how to drive growth through retention, loyalty, and advocacy.

Benefits

  • Generous compensation and employer paid benefits (Medical, Vision and Dental)
  • Annual wellness and professional development stipend
  • Perks of getting lots of clothing!

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
  • Problem Solving
  • Multitasking

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