Content Lead (UK)

Content Lead (UK).

Full-Time, Permanent.

Based in the UK. (Remote or Hybrid)

About Greenpark

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

Our Values

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

Why the job exists

• To lead a new, exciting always-on content project and squad of writers, creative, and performance experts. Focused on driving traffic and brand fame for a large international corporation focused in the diamond business. A laser focus on performance is essential, as is a creative and innovative approach to finding content gaps and places for content to perform.
• To work closely with SEO to identify and create content that will work hard to capture and engage audiences and create SEO-lead content strategies for the company and associated organisations.
• To develop and lead on content plans for the company’s websites. And work the content squad to ensure all content is delivered in a timely way and perfect condition.
• To work closely with creative to develop visual ideas to support all content production and strategise how this can work across platforms.
• To provide ongoing strategic support to the client on performance content, trends and trends in their industry, using social and search insights to support.
• To develop tone of voice documents and be a guardian for the written word for the brands.
• To lead internal brainstorms to develop creative ideas for tackling business objectives through content.
• To upskill and train internal teams where necessary on what immaculate performance content looks like and how to achieve it.
• To lead on reporting back to the business on performance and using those insights to inform ongoing content strategy and execution.
• To audit existing web content and improve it for both quality and performance.

What you’ll do

• Set up internal workflows around the content squad and how it works with the client.
• Lead on creative ideas and content planning for the content squad.
• Lead and help manage internal creative meetings, as well as provide pro-active content ideas and suggestions to the content output on all channels/platforms.
• Plan all the social and web content into the content calendar, including:
  • Always-on content with the aim of driving site traffic and conversions.
  • Reactive and seasonal content.
  • Liaise with creative and production teams on all edited assets and ensuring a smooth delivery.
  • Ideating and executing team content.
  • Maintain website calendars and trackers
• Ensure that all content meets brand and regulatory guidelines
• Provide performance insights from the channels for the monthly content report and reporting back to the internal business and client on this performance.
• To grow traffic to brand sites from month to month and provide ongoing support on best practice on how to do this and achieve the goals of the client in brand awareness and conversion.

About you

• At least 5-7 years managing website content, including editing article and good working knowledge of SE in the luxury space.
• Experience in omnichannel content strategy and planning.
• Experience in leading a team of creatives in multi-platform content creation.
• Working knowledge of what makes branded content exciting and compelling.
• Experience working closely and managing client stakeholders.
• Experience with working closely with brands on content production is essential, experience with working with large multi-national organisations is a plus.
• Excellent understanding of web insights and reporting, including social listening, and how to use this to develop and grow strategies.
• Exceptional writing, editing and communication skills with the ability to create impactful copy for web.
• Ability to work both independently and as part of a team.
• Experience writing and editing about jewels, precious materials and jewellery.
• Experience in talking to and interviewing experts to inform article creation.
• Ability to analyse competitor output and use the insights to inform ongoing strategies.
• Proficient in reading SEO performance data using Semrush and Google Analytics preferred.
• Highly organised and able to manage multiple projects at once.
• Experience in using AI tools for efficiency and in processes preferred.

Reporting and Communication Structure

• Reports to the Head of Content, North America and EMEA

Performance review and personal development

• By the Head of Content, EMEA, based on:
• Delivering content performance targets
• Ensuring the quality of content is to an exceptionally high standard.
• Leading and participating in creative editorial sessions to help grow brand platforms
• Relationships with other clients and other departments.
• Interpersonal/communication skills.
• Being a team player.
• Demonstrating the core values of Greenpark.

How we'll support you

• 25 days of holidays + UK bank holidays and your birthday off.

• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• Referral Bonus Scheme. 
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events. 
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.