This transformative role will lead our in-house Design and Copy team and own the voice, look, and feel of StreetEasy. As Creative Director, you’ll partner with Marketing and Design leaders to leverage brand strategy, copy and design to improve the customer experience. Strong candidates will have extensive experience crafting and optimizing creative strategies and campaigns that grow brand affinity and product adoption.
You will lead the creative direction of the iconic and celebrated annual StreetEasy brand campaign in partnership with an agency. And you’ll lead a hardworking, tight-knit team of four (2 copywriters and 2 designers), guiding them in the development of actionable creative strategies across customer and partner touch points on and offsite and across paid and owned channels, including: email, direct mail, events, social media, video, sales collateral, site/app integrations and more.
Key Responsibilities
Visionary leader: Motivated by the idea of building a unique, mission-driven brand voice and perspective in a traditionally outdated real estate brand landscape. Lead outside agency in concepting and executing an annual brand campaign.
Strategic storyteller: Champion StreetEasy’s brand, visual identity and tone of voice, shaping narratives that captivate our audiences, cultivate brand love, and reinforce our position as a trusted platform in NYC real estate.
Passionate about brand integration: Eager to infuse the brand into every aspect of the product, marketing, and advertising landscape: ensuring quality that speaks to our values and sets new industry standards.
Lead and inspire: Create and cultivate an environment that gets the in-house team and agency excited to do their very best work to elevate StreetEasy’s brand story and narrative.
Inclusive and collaborative: Comfortable both leading and collaborating with partners, promoting a culture of innovation, inclusion, consistency and excellence. Balance big-picture vision with day-to-day management. Willing to roll up your sleeves to push work forward and craft creative that is compelling, differentiated and aligned with our brand voice.
Team building: Provide mentorship and leadership to a team of designers and copywriters. Foster talent development, mentorship and a culture of curiosity, innovation and high standards.
Lead with perspective: Proactively drive creative strategy and execution. Don’t wait for briefs - bring forward perspective and recommendations that move the brand and business forward.
Adaptability: Thrive in an ever-changing, fast-paced environment. Be adaptable to adjust to unforeseen changes while maintaining creative excellence and strategic focus.
Problem solving: Comfortable driving prioritization and managing multiple priorities, production schedules and requirements to ensure timely delivery of projects in partnership with Marketing Project Manager. Critically evaluate and drive continuous improvement to the creative process.
What You Bring to the team:
(note - prefer NYC-based)
A premier creative leader with 10+ years of proven experience in brand creative roles across B2C and B2B audiences, with a portfolio that exemplifies craftsmanship, attention to detail, and a passion for translating business strategies into eye-catching, persuasive and goal-focused campaigns
An outstanding people manager with 5+ years of management experience and a passion for helping team members grow and advance toward collective and individual goals
A strong storyteller with a deep understanding of art direction, graphic design, user experience, digital marketing/communications and the ability to drive initiatives from concept through execution
The ability to communicate effectively across all levels of the organization, ensuring all stakeholders are aligned and informed, presenting brand work to all levels of the organization
A leader who excels at balancing creative and craft excellence with business objectives, ensuring that work is not only innovative but also efficient, scalable, and performance-driven
A strong manager who can deliver quality work on time and within budget while fostering collaboration and career growth
A flexible leader who thrives in a fast-paced environment
Brand style guide development a plus
Experience with Figma, Taxi, WordPress or similar editing/CMS required. Familiarity Jira (or similar task management tools) preferred
Agency experience and/or significant inhouse experience with a well-known brand
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
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