Sr. Manager, Product and Regional Marketing

About Akoya Biosciences, Inc.

As The Spatial Biology Company®, Akoya Biosciences’ mission is to bring context to the world of biology and human health through the power of spatial phenotyping. The company offers comprehensive single-cell imaging solutions that allow researchers to phenotype cells with spatial context and visualize how they organize and interact to influence disease progression and response to therapy. Akoya offers a full continuum of spatial phenotyping solutions to serve the diverse needs of researchers across discovery, translational and clinical research: PhenoCode™ Panels and PhenoCycler®, PhenoImager® Fusion, and PhenoImager HT Instruments.

Job Description Summary

We are seeking a Sr. Manager, Product & Regional Marketing to lead marketing strategies for single-cell and spatial instruments and reagents. This hybrid role combines product marketing with regional strategy, enabling you to make a meaningful impact on the life sciences and research markets. If you excel at blending data-driven insights with creativity and thrive in a dynamic environment, this role offers an exciting opportunity to shape product success and market growth globally and locally.

Duties and Responsibilities

Product Marketing:

• Develop unique product positioning, messaging, and value propositions.
• Lead go-to-market strategies and launch impactful campaigns.
• Conduct competitive analysis and market research to refine strategies.
• Create sales tools, including presentations, training materials, and case studies.

Regional Marketing:

• Adapt global messaging and campaigns for regional audiences.
• Analyze regional trends, customer needs, and competitor activities.
• Plan and execute targeted campaigns, including digital, event-based, and partnerships.
• Track and optimize regional marketing performance to drive growth.

Collaboration:

• Align product, sales, and regional teams to ensure consistent messaging.
• Work closely with digital marketing, content, and creative teams to develop assets.
• Provide regular updates on product performance and campaign results.

Insights & Strategy:

• Gather customer insights and market research to inform strategies.
• Act as the voice of the customer, especially in single-cell and spatial tools.
• Attend events and engage directly with customers to understand market needs.

Metrics & Reporting:

• Define and track KPIs for product and regional marketing efforts.
• Share performance insights with leadership to enhance strategies.

Qualifications/Skills

• Masters + 2 years of experience or Ph.D. in Immuno-oncology, Neuroscience, or related fields (MBA is a plus).
• 5+ years in product marketing, regional marketing, or similar roles, ideally in life sciences or biotech.
• Strong knowledge of single-cell and spatial instruments and reagents.
• Exceptional project management and communication skills.
• Data-driven decision-making and familiarity with marketing analytics.
• Experience with CRM systems, digital marketing, and campaign optimization.
• Preferred:
  • Regional market expertise and the ability to adapt campaigns to cultural nuances.
  • Proficiency in marketing automation tools and digital channels.

Why You’ll Love This Role:

Perfect for a “3A” candidate:

• Athlete: Agile and adaptable in a fast-paced environment.
• Analyst: Data-driven, using insights to refine strategies.
• Artist: Creative in crafting compelling global and local campaigns.

If you value variety, influence, and growth in single-cell and spatial biology, this role is for you.

The hiring range for this position is $155,000 - $185,000 per year, which may factor in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. Our full-time regular positions also include an annual performance-based bonus (or a sales incentive plan) and long-term incentive units (equity) provided as part of our compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Akoya’s excellent benefits program includes a selection of Medical and Dental plans, and Life, AD&D and Short-Term Disability insurance, Tuition Reimbursement, 401(k) with immediate Company match vesting, Company paid holidays and more!

Akoya values bringing together individuals with diverse backgrounds. We are proud to be an Equal Opportunity/Affirmative Action Employer. We do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.