Advertising Manager - Retail Media

What We Do 

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients. 

Who We Are 

People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. At C.A., we live and breathe our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion.

Overview of the Role 

• The Advertising Manager is responsible for defining and executing clients’ digital advertising strategies across multiple retailers. This includes strategic planning, execution, and reporting on search campaigns while working closely with internal client teams and external partners. Day-to-day activities include campaign management and client/team communication. The ideal candidate should have a deep understanding of the dynamic digital advertising ecosystem and effectively translate these moving pieces into actionable strategic choices for our clients. 
• Fully Remote
• Travel required is less than 10% - i.e. industry trade shows, client national sales meetings, ECommerce Team meetings, and /or any other events 
• At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!  

What You’ll do at C.A. Fortune 

• Partner with internal account teams and external clients to develop and implement advertising campaigns aligned with client business objectives. 
• Launch and optimize clients’ campaigns, analyzing results and translating them into tactical changes. 
• Provide guidance to internal and external teams through clear and concise written and verbal communication. 
• Apply strategic thinking and translate data analytics into actionable strategies. 
• Perform keyword research, competitor research, and market research. 

What You Should Bring to the Table 

• Bachelor’s Degree and 2+ years of experience managing retailer media networks. 
• Thrives in a fast-paced and dynamic industry environment. 
• Strategic thinker with the ability to distill large datasets into concise strategic recommendations.
• Strong multitasker, able to prioritize and organize multiple projects.
• Attention to detail and the ability to make connections between small changes and big results.
• Amazon Vendor/Seller Central, Amazon Ads Certification is a bonus.
• Proficient in Microsoft Office suite, with an emphasis on Excel and PowerPoint.
• Adept at learning new software programs and advertising management tools. 

You Will Stand Out if You Have 

• Client Management and/or agency experience strongly preferred 
• Prior CPG experience 
• Experience with Amazon Ads Certifications

Perks 

• 16 days PTO 
• 11 paid company holidays per year 
• 2 paid volunteer days per year 
• 3 months fully paid parental leave (regardless of gender) 
• Medical, dental, and vision 
• Paid company life insurance 
• 401k with company match 
• Summer hours (half day Fridays from Memorial Day thru Labor Day) 

Come As You Are 

C.A. Fortune is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.