Executive Director, Marketing

Position Summary:

This position will lead strategy and implementation for the marketing of the Clinical Solutions group at Precision for Medicine (PFM.) The Clinical Solutions group supports the pharma and biotech industries by designing and running global clinical trials that accelerate the development of new treatments. Our group has an impressive track record of helping pharma and biotech companies succeed in getting breakthrough treatments to patients!

We compete with Clinical Research Organizations (CROs) who offer similar services. This team member will be a leader in the development and execution of a marketing strategy for the comprehensive services of the Clinical Solutions group in the US and EU. The position will conceptualize and amplify branding and marketing initiatives designed to raise awareness, establish industry leadership, promote our CRO services and most importantly, create a marketing mix that works to generate qualified leads for our business development team.

Essential functions of the job include but are not limited to:

Work with business leaders to establish the marketing strategy for the Precision for Medicine, Clinical Solutions Team. Lead the development and implementation of campaigns and tactics

• Lead development of an annual marketing plan and manage implementation of tactics, timelines and budgets
• • Develop and execute project plans for all aspects of marketing plan including:
    • Marketing plans and advertising campaigns specific to the distinct audiences for Clinical Solutions trial services in the US and EU
    • Management of conference strategy and content
    • Promotional activities such as webinars and thought leadership videos
    • Targeted lead generation campaigns that create Sales Qualified Leads for Business Development—deploying through traditional and multiple digital channels, using account-based marketing techniques
• Create and manage an annual marketing roadmap to operationalize and deliver campaigns and tactics at a steady cadence
• Collaborate on brand positioning and company messaging based on market trends and competition, targeting drug developers in need of a specialized CRO. Highlight differentiators in support of business goals.
• Collaborate with internal stakeholders and subject matter experts on content marketing asset creation and promotion (case studies, articles, white papers, webinars and more)
• Work closely with the US and XUS business development teams, enabling them to meet their sales objectives by providing them with appropriate tools, materials and presentation materials
• Assist the CMO in managing and refining social media presence
• Assist the CMO in supervision of outside vendors for online media strategy and media buying including SEM, display ads, retargeting ads and advertising with publications
• Supervise website enhancements for key services
• Identify and manage opportunities for media relations
• Help evangelize marketing collaborations and team accomplishments across the organization

Analyze marketing/sales data to optimize campaign outcomes in support a culture of innovation and accountability

• Leverage existing and acquired customer data to inform decision making on target audience, tactics and allotment of resources
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Provide content updates to the Clinical Solutions portion of the PFM website, monitor and report on website leads

Qualifications:

Minimum Required:

• Bachelor’s degree (or its international equivalent) or equivalent in a business, scientific or healthcare discipline, or be a licensed health care professional
• Minimum of 20 years of experience in a strong marketing role or relatable field
• 10 years or more in the CRO/Biotech or Pharmaceutical industry, strong knowledge of the Clinical Research Organization (CRO) sector and services
• 12 years as a functional manager

Other Required:

• Experience working in life sciences is required; experience as a marketing leader within a CRO is highly preferred
• Experience in managing and motivating teams

Competences:

• Possesses a keen understanding of CRO services and the customers who buy those services
  • Strategic thinker with a track record of marketing success at a CRO or in the life sciences
  • Strong interpersonal and communication skills (verbal and written); must be able to build relationships with multiple stakeholders and SMEs – many whom are virtual
  • Robust experience in KPI-driven, multi-channel campaigns including SEM, SEO, social media and content marketing
  • Experience with B2B content development for the multiple stages in the customer journey—and deploying that content across channels for engagement and sales
  • Experience with customer personas/ideal customer profiles to create targeted campaigns for optimal engagement
  • Experience with email campaigns and automated marketing systems that deploy and track targeted and drip campaigns such as HubSpot
  • Analytical skill to turn marketplace data into tactical marketing recommendations
  • Experience in working with business development/sales teams in a sales enablement capacity
  • Ability to manage various projects simultaneously with a drive for quality and timeliness
  • Sets strategic plans and drives execution
• Results-oriented and experienced with reporting out on marketing KPIs using Salesforce or similar tools