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Associate Director, Mobile App Marketing

extra holidays - extra parental leave - fully flexible

Remote:

Full Remote

Contract:

Full time

Salary:

68 - 110K yearly

Experience:

Mid-level (2-5 years)

Work from:

New York (USA), United States

Offer summary

Qualifications:

4+ years of experience in mobile app marketing, Hands-on experience with mobile app analytics tools, Expertise in multi-channel app campaigns, Analytical skills to measure campaign success.

Key responsabilities:

Develop and implement mobile app marketing strategy
Lead growth marketing strategies and performance measurements

iProspect Madtech: Marketing + Advertising + Technology Large https://www.iprospect.com/

5001 - 10000 Employees

See more iProspect offers

Job description

Job Description:

We're looking for an Associate Director, Mobile App Marketing to develop the best strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.

You Will:

Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.
Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.
Use fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising through mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.
Measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights
Engage with clients' business by gaining an understanding of their goals, industry dynamics, and the external economic landscape. Additionally, takes the time to learn about their business model, current performance, and what defines success for them.

You Have:

4+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaigns
Experience delivering customer acquisition growth and optimization across all main mobile app metrics
Knowledge of Mobile App space, performance marketing, market development and trends
Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution
Hands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower or others
Broad range of experience managing across industries and direct response/branded campaigns

Additional Information:

Work remotely from home or from one of our many offices within the continental US
Flexible Vacation Policy
19 paid holidays
Generous Medical, Dental and Vision Coverage
401k with company match
Career development and learning opportunities
Inclusive work culture and focus on DEI

The anticipated salary range for this position $68,000-$110,400 Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-remote #LI-LE1

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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