About the Role:
We are seeking a talented and experienced Lifecycle Analyst to join our dynamic demand generation team. The ideal candidate will have a strong aptitude for segmenting a large B2B subscriber base, creating targeted cohorts, and nurturing these users through compelling email campaigns. This role is crucial in driving customer engagement, conversion, retention, and reactivation through strategic lifecycle marketing initiatives.
Key Responsibilities:
- Subscriber Segmentation: Analyze and segment the existing subscriber base to identify key cohorts based on behavior, demographics, and engagement levels.
- Cohort Creation: Develop and manage distinct customer cohorts to tailor marketing strategies that align with their specific needs and preferences.
- Email Campaign Development: Design, write, and execute compelling email marketing campaigns aimed at nurturing subscribers through the customer journey. Develop a deep understanding of our existing product offerings, and new features.
- Lifecycle Strategy: Develop and implement lifecycle marketing strategies to enhance customer experience, drive conversions, increase retention rates, and re-activate churned customers.
- A/B Testing: Conduct A/B testing on email campaigns to optimize subject lines, tonality, content, layout, and send times for maximum engagement.
- Performance Analysis: Monitor and analyze the performance of lifecycle marketing initiatives using key metrics such as open rates, click-through rates, goal conversion rates, bounce rates and unsubscribe rates.
- Cross-Functional Collaboration: Work closely with product, product marketing, and content teams to ensure alignment on messaging and goals across all customer touchpoints.
- Market Research: Stay updated with industry trends and best practices in lifecycle marketing to continuously improve strategies.
- Customer Data Management: Utilize tools such as Google BigQuery, Hightouch, Customer.io to manage subscriber data effectively and ensure data integrity for accurate segmentation and targeting.
About You:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience (2-7 years) in lifecycle marketing or a similar role within a fast-paced environment.
- Strong Excel, SQL, reporting and analytical skills with the ability to interpret data and translate it into actionable insights.
- Quality writing skills with a knack for creating engaging and persuasive email content.
- Proficiency in email marketing platforms (e.g., Mailchimp, Customer.io) and CRM tools (Zoho CRM).
- Experience with A/B testing methodologies and performance analysis.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Strong interpersonal skills with the ability to collaborate effectively across teams.
How to apply for this position?
Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.
Tip: Avoid using AI-generated responses. We want to hear from you!
About PriceLabs:
PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels.
With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels.
Every day, we price over 400,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.
Our customer base grew 10x since 2019 and in 2022:
- Our team grew 3x
- We raised $30 million in funding from Summit Partners
- We joined hands with Rental Scale-Up to deliver in-depth market insights and actionable news to hosts & property managers
We continue to grow exponentially backed by a strong team to take us to the next level.
Why join PriceLabs?
- We are a remote-first organization and accept work from home as the norm.
- Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here)
- Work with a global team (15 countries and counting) of passionate individuals who accept open communication, empowerment, and a shared focus on customer success.
- We are a freemium product, so marketing leads the charge on customer acquisition.
PriceLabs is an equal-opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate based on race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.
