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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The Acquisition Team is dedicated to supporting the department’s goals of driving aggressive digital subscription growth and optimizing channel strategy to sustain the print subscription base. This team is responsible for driving all subscription types (print and digital) for 200+ local Gannett markets, USA TODAY, and add-on products.
This role reports to the VP of Acquisition and Revenue and is responsible for creating, executing, and optimizing growth strategies to support revenue and subscriber growth across our portfolio of digital products, including local subscriptions, USA TODAY, USA TODAY Play, the eNewspaper, and more.
- This is a 100% remote position, with a preference for candidates based in or able to work within the Eastern Time Zone.
Duties and Responsibilities
- Develop, implement, and execute comprehensive subscriber growth strategies to maximize lifetime value, increase subscriber revenue and volume for local properties, USA TODAY, and add-on products(existing and to be developed)
- Analyze zero, first, second, and third-party data and customer behavior to identify opportunities to expand audience targeting, personalize messaging, and create dynamic experiences for acquisition prospects
- Create growth strategies for new add-on products like the eNewspaper(a digital replica of the print paper, plus enhanced features), identifying audiences and new audiences for this product, compelling value propositions to generate conversions from each audience
- Partner with acquisition channel leads – briefing them on the cross-channel growth strategy for each product, the way-in with each target audience, and the expected outcomes (new subscriptions, revenue)
- Continuously seek and overcome challenges, driving the program to exceed targets and proactively identifying to work around roadblocks
- Continuously test and learn, creating testing roadmaps and plans for each product, aligned to business goals, to continually innovate and find new areas of growth
- Ensure all growth strategy activities align with overall business objectives and goals
Qualifications
- 10+ years’ experience in growth marketing
- Proven track record of developing and executing successful subscription growth/monetization strategies for a large enterprise
- Strong analytical skills and experience with performance data analysis
- Excellent communication and relationship-building skills
- Highly organized with strong time management skills
- Thrive in a fast-paced, results-driven environment
- Proven ability to solve problems and pivot quickly
- Expertise in CRM systems and marketing automation platforms(mParticle, Salesforce Marketing Cloud experience a plus)
Preferred Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field
- Experience with project management platforms (Asana experience a plus)
The annualized base salary for this role will range between $100,000 and $125,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
