Social Media Specialist - Canva Expert (ZR_17666_JOB)

This is a remote position.

Work Schedule:

• 20 hours per week
  
• Monday to Friday, flexible between 9am to 6pm Des Moines, Iowa, USA time
  
• Some Saturdays may be needed with advance notice
  
  

Client Overview

Join an exciting online education company that’s making waves in the trading industry. This innovative business is looking to revitalize its brand presence across various social media platforms. With a focus on delivering high-quality educational content, the company is seeking a creative and strategic Social Media Manager to help grow its online community and drive business forward.

Job Description

As the Social Media Specialist, you’ll have the exciting opportunity to re-energize our client’s brand across multiple social media platforms. You’ll craft compelling narratives, create engaging visual content, and build meaningful connections with the audience. This role is perfect for a creative storyteller who can translate complex educational concepts into engaging social media content, helping to grow the company’s online presence and attract new students.

Responsibilities

• Develop and execute a comprehensive social media strategy across multiple platforms
  
• Create and curate engaging content, including eye-catching graphics, videos, and written posts
  
• Manage daily social media activities, ensuring consistent and timely posting
  
• Transform long-form content (e.g., webinars, courses) into bite-sized social media posts
  
• Craft compelling copy for various marketing materials, including email campaigns and webinar presentations
  
• Stay on top of social media trends and adjust strategies accordingly
  
• Analyze social media metrics and provide regular performance reports
  
• Collaborate with team members to ensure consistent brand messaging
  
• Develop and maintain a content calendar for all social media activities
  
• Create and manage social media advertising campaigns to support business objectives
  

Requirements

• Proven experience in social media management for business accounts, preferably in education or finance sectors
  
• Strong copywriting skills with the ability to adapt tone for different platforms and audiences
  
• Proficiency in graphic design and video editing tools preferably Canva
  
• Experience with social media scheduling and analytics tools
  
• Understanding of social media advertising platforms
  
• Excellent communication and interpersonal skills
  
• Ability to work independently and manage multiple projects simultaneously
  
• Creative mindset with a knack for translating complex topics into engaging content
  
• Knowledge of SEO and content marketing best practices (preferred)