Account Based Marketing Specialist

Job Summary

ParallelDots is seeking a highly motivated and experienced Demand Generation Specialist to join our team. The successful candidate will be responsible for developing and executing demand-generation programs that drive revenue growth and customer acquisition. This role involves close collaboration with cross-functional teams, including marketing, sales, and product management, to create and execute campaigns that deliver measurable results.

Key Responsibilities

• Develop and execute demand generation programs across multiple channels, including email, webinars, events, social media, and content marketing.
• Strong knowledge of Account Based Marketing (ABM) strategies.
• Design, plan, manage, and optimize integrated digital campaigns across multiple channels to generate pipeline.
• Create impactful lead nurture programs to improve conversion rates from leads to opportunities.
• Drive customer acquisition and lead generation through targeted campaigns and promotions.
• Measure and report on the effectiveness of demand generation campaigns, using analytics tools to track key performance indicators (KPIs) such as lead volume, lead quality, and ROI.
• Collaborate with product management and sales to create compelling content and promotions that drive customer engagement and sales.
• Optimize website and landing page content and design to improve conversion rates and customer experience.
• Manage relationships with external agencies and vendors to ensure the timely and effective execution of demand-generation campaigns.
• Stay up-to-date with industry trends and best practices in demand generation to continually improve our strategies and tactics.
  
  

Requirements

• 3+ years of demand generation experience, with a proven track record of driving customer acquisition and revenue growth.
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.
• Experience with demand generation platforms, such as Marketo or HubSpot.
• Excellent written and verbal communication skills, with the ability to create compelling content for a variety of audiences.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience with website analytics tools such as Google Analytics.
• Ability to work independently and as part of a cross-functional team.
• Experience with B2B marketing and/or B2B SaaS industry preferred.
  
  

If you are a results-driven demand-generation professional with a passion for driving growth and a proven track record of creating successful demand-generation campaigns, we encourage you to apply for this exciting opportunity at ParallelDots.