Offer summary
Qualifications:
Experience in product marketing role, preferably B2B SaaS, Understanding of market research and Go-to-Market strategies, Experience with customer retention and upsell/cross-sell campaigns, Strong collaboration skills with cross-functional teams, Fluent in German and English.
Key responsabilities:
- Develop and implement Go-to-Market strategies including positioning and messaging
- Build and promote customer loyalty through advocacy programs
- Conduct market analysis in collaboration with sales, success, and product teams
- Provide sales enablement through materials and insights
- Create customer education programs to enhance engagement and product success