A boutique accounting firm and financial education platform is seeking a talented Marketer & Content Creator to join their team on a remote, hourly basis. This role offers an exciting opportunity for an experienced marketing professional to oversee and enhance content creation, branding, and marketing strategies. While this position is initially hourly, there is potential for it to evolve into a more permanent role based on performance and business needs.
Responsibilities:
Content Creation and Marketing Management
Develop and manage content creation for the firm, including overseeing the production of educational materials, blog posts, videos, and other forms of digital content.
Create and maintain a content calendar to ensure consistent messaging across all channels.
Monthly Content Shoots:
Plan, organise, and execute monthly content shoots, ensuring high-quality and engaging visual content is produced for marketing and educational purposes.
Educational Materials Development:
Create a variety of educational resources such as workbooks, tutorial videos, infographics, and blog posts aimed at helping our clients understand financial concepts and better manage their finances.
Marketing Strategy Development:
Develop and implement marketing strategies that align with business goals and resonate with the target audience.
Create campaigns that engage and educate clients while strengthening the firm’s online presence.
Engagement and Metrics Tracking:
Monitor and track engagement metrics, analysing the success of content and marketing efforts.
Use data-driven insights to refine and improve marketing strategies and content.
Website and Corporate Identity Maintenance:
Ensure the firm’s website and digital assets are regularly updated, aligned with current branding, and optimised for user experience.
Maintain consistency across all marketing materials and corporate branding.
Event and Workshop Support:
Assist in the planning and smooth execution of virtual and in-person events, webinars, and workshops.
Provide marketing support for events to maximise attendance and engagement.