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Digital Marketing Analyst and Optimizer

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Egypt

Offer summary

Qualifications:

Experience in SEO and digital analytics, Familiarity with content marketing optimization, Proficiency in ABM and inbound strategies, Knowledge of AI tools and automation practices, Experience with Zoho apps is a plus.

Key responsabilities:

Analyze and optimize online performance and lead generation efforts
Conduct keyword research and implement SEO strategies for website rankings
Track content marketing performance to increase engagement and drive conversions
Develop dashboards and reports to monitor campaign performance
Coordinate website development and maintenance as needed

SNAP14 Productions

1 - 10 Employees

See more SNAP14 Productions offers

Job description

We are seeking a data-driven Digital Marketing Analyst and Optimizer to enhance SNAP14’s digital presence. This role focuses on analyzing and optimizing online performance, content marketing, and lead generation efforts, leveraging SEO and analytics to drive results. Experience with Zoho apps, Account-Based Marketing (ABM), and AI tools is highly valued, as well as the ability to streamline and automate processes.

Responsibilities:

Conduct in-depth keyword research and implement SEO strategies to improve website rankings and organic reach, regularly auditing site content for optimization.
Efficiently track and evaluate content marketing performance, optimizing content to increase engagement and drive conversions.
Execute inbound marketing strategies to generate qualified B2B leads, focusing on content, SEO, and ABM strategies to attract high-quality prospects.
Develop and optimize ABM efforts to effectively target and engage high-value accounts, enhancing the personalization and impact of our digital marketing.
Leverage AI tools and work with IT to streamline processes, implementing automation for marketing tasks where possible.
Analyze digital marketing data to identify trends, generate insights, and optimize campaigns across digital channels.
Work closely with marketing and content teams to align digital strategies with broader goals, ensuring consistency in branding across channels.
Maintain website and social media content, ensuring responsive, optimized, and high-quality performance.
Develop and maintain dashboards, reports, and KPIs to monitor progress toward key objectives and optimize campaigns.
Coordinate website development and maintenance when needed.
Identify related business processes to document and improve them.
Identifying new marketing or PR opportunities.
Monitor and report on the marketing department performance and budget.

Requirements

Skills:

Analytical Thinking: Strong data interpretation skills to drive data-backed decision-making.
Content Marketing Expertise: Skilled in tracking and optimizing content marketing performance to ensure effective engagement.
SEO and ABM Proficiency: Deep understanding of SEO best practices and ABM, enhancing organic reach and targeting.
Technical and Automation Skills: Ability to streamline processes through automation and efficiently use AI tools to improve marketing efficiency.
Collaboration: Effective communicator and team player, ensuring alignment of digital strategies with marketing goals.

Requirements:

Proven experience in SEO, digital analytics, content marketing optimization, and B2B lead generation.
Familiarity with ABM and inbound marketing strategies.
Experience with Zoho apps is a plus.
Proficiency in data analysis tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush).
Knowledge of AI tools and automation practices.
Excellent communication skills and an eye for detail in optimizing digital campaigns.

Benefits

Why Join SNAP14?

At SNAP14, we combine creativity with precision to produce content that stands out in the luxury market. As a Creative Content Specialist, you'll have the opportunity to contribute to a brand that values communication, teamwork, results, initiative, and dependability, particularly in storytelling and video content. Join us and help shape the future of luxury content.

Our benefits are: